Superfly – a new flight comparison service that considers the miles you receive
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A couple of days ago I flagged up Google Flights, the so-far unexciting new flight pricing search engine that is now available in the UK.
Over in the US, yet another new flight price comparison site has launched – Superfly.
What Superfly does is to let you specify how much you value an airline mile in a particular programme.
Let’s say you value an Avios at 1p. When you search for flights, it presents not only the headline price, but also an adjusted price which offsets the value of the Avios you would receive if the flight is on a oneworld member airline.
As we are away at the moment I haven’t had time to try it out yet.
For it to work properly, it would need to be able to identify the exact ticket sub-class (not just Economy or Business) and then cross-reference that against BA’s table of earnings on partner airlines. It would also need to adjust for any status bonus you qualify for.
If anyone wants to give it a try and report back, please do.
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How to maximise your miles when paying for flights (July 2025)
Some UK credit cards offer special bonuses when used for buying flights. If you spend a lot on airline tickets, using one of these cards could sharply increase the credit card points you earn.
Booking flights on any airline?
The American Express Preferred Rewards Gold Credit Card earns double points (2 Membership Rewards points per £1) when used to buy flights directly from an airline website.
The card comes with a sign-up bonus of 20,000 Membership Rewards points. These would convert to 20,000 Avios or various other airline or hotel programmes. The standard earning rate is 1 point per £1.
You can apply here.

American Express Preferred Rewards Gold Credit Card
Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review
Buying flights on British Airways?
The British Airways American Express Premium Plus Card earns double Avios (3 Avios per £1) when used at ba.com.
The card comes with a sign-up bonus of 30,000 Avios. The standard earning rate is 1.5 Avios per £1.
You do not earn bonus Avios if you pay for BA flights on the free British Airways American Express Credit Card or either of the Barclaycard Avios Mastercards.
You can apply here.

British Airways American Express Premium Plus Card
30,000 Avios and the famous annual Companion Voucher voucher Read our full review
Buying flights on Virgin Atlantic?
Both the free Virgin Atlantic Reward Mastercard and the annual fee Virgin Atlantic Reward+ Mastercard earn double Virgin Points when used at fly.virgin.com.
This means 1.5 Virgin Points per £1 on the free card and 3 Virgin Points per £1 on the paid card.
There is a sign-up bonus of 3,000 Virgin Points on the free card and 18,000 Virgin Points on the paid card.
You can apply for either of the cards here.

Virgin Atlantic Reward Mastercard
3,000 bonus points, no fee and 1 point for every £1 you spend Read our full review

Virgin Atlantic Reward+ Mastercard
18,000 bonus points and 1.5 points for every £1 you spend Read our full review
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