A couple of days ago I flagged up Google Flights, the so-far unexciting new flight pricing search engine that is now available in the UK.
Over in the US, yet another new flight price comparison site has launched – Superfly.
What Superfly does is to let you specify how much you value an airline mile in a particular programme. Let’s say you value an Avios at 1p. When you search for flights, it presents not only the headline price, but also an adjusted price which offsets the value of the Avios you would receive if the flight is on a oneworld member airline. Here is a sample screenshot, albeit not for Avios:
As we are away at the moment I haven’t had time to try it out yet. For it to work properly, it would need to be able to identify the exact ticket sub-class (not just Economy or Business) and then cross-reference that against BA’s table of earnings on partner airlines. It would also need to adjust for any status bonus you qualify for. If anyone wants to give it a try and report back, please do!