American Airlines abandons soft landings for elite members – would BA follow?

One of the key benefits of achieving Gold status with British Airways Executive Club is that you don’t need to achieve status the following year.

British Airways has a ‘soft landing’ process for elite members. If you don’t requalify for Gold, you drop down to Silver the next year – you are not suddenly cast into the wilderness!

Since Silver members still receive lounge access, albeit in the Galleries Terraces lounge at Heathrow and not Galleries First, it is a good deal.

(In fact, the ‘soft landing’ is one of the best reasons to push for Gold status if you are getting close to it. You may find it cheaper to do some extra BA flying every second year to reach Gold – knowing you don’t need to take a single cash flight next year to get Silver status – than chasing Silver requalification every year.)

American Airlines has a similar system, albeit unofficial and not always offered. However, elite members recently received this email from the airline:

Can you believe we’re almost halfway through 2013? Hopefully you’re on track to achieve your goal of elite status qualification for 2014. To check how many elite qualifying points, miles and segments you’ve earned thus far, simply log in to your account.

Previously, based on your prior year status, you benefited from an exception to receive a higher level of elite status than you actually earned. Next year, regardless of your current status, your elite status for the next membership year will be based on your elite qualifying activity in 2013.

We invite you to achieve the highest level you can to earn the greatest benefits. You can also find details about qualifying for elite status here.

Basically – although of course American is too cowardly to state it outright – the airline has abandoned ‘soft landings’. If you do not requalify for Platinum or Gold status, you will drop straight down to nothing.

This is fundamentally unfair, I think. It is especially unfair in the current environment, where you may spend a few months out of work and suddenly find you have to start from scratch to get your status back. It is also unfair on women who take maternity leave, since they will return to work status-free.

Hopefully this is not a plan that British Airways will follow. It would reduce the number of people in the BA lounges, but it would also be sending out the wrong message about how BA values your loyalty.

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How to earn Avios from UK credit cards (June 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus Card

30,000 Avios and the famous annual Companion Voucher voucher Read our full review

British Airways American Express Credit Card

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold Credit Card

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

50,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn points worth 0.8 Avios per £1 on the FREE standard card and 1 Avios per £1 on the Pro card. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 0.8 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business Card

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

The American Express Business Platinum Card

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

The American Express Business Gold Card

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.