East Coast Rewards is my preferred train travel reward scheme. As per this old post, I believe that it offers genuinely good value for money. You only need to spend £300 on First Class tickets to get a free First Class return ticket on their network, and there are plenty of smaller rewards as well.
East Coast Rewards is running special deals until the 11th August to celebrate its 2nd birthday. (EDIT: link removed as dead)
Here are the deals:
First Class redemptions (one way) reduced from 450 points to 360 points
Standard Class redemptions (one way) reduced from 250 points to 200 points
20% bonus when you redeem points for e-vouchers valid on any train
There are also two small ‘free money’ deals.
If you join East Coast Rewards this week, you get 100 points (worth £1) as a bonus.
The first 20,000 people to add their birthday to their profile will also receive 50p of points.
Links for both of these are here. Obviously £1.50 of free money is not desperately exciting, but East Coast Rewards IS a good rewards scheme.
PS. If you’ve got kids over 5 (younger kids don’t need a ticket anyway), there is an extra benefit with East Coast Rewards. Instead of redeeming points for them, you pay a small amount of cash – just £10 for a one way in First Class.
PPS. You can get access to the First Class Lounge at Kings Cross and selected other East Coast stations for just 50 East Coast Rewards points (this week, 40 points). Join now and add your birthday and the 150 points you would earn is good for 3 visits. Interestingly, the rules do not even insist that you must be travelling on East Coast to get in with this voucher. Another quirk is – if you are doing a day trip between 2 stations which both have lounges – you can access both on the same pass without buying another one.