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Get preferential treatment at luxury hotels using ‘Preferred Partner’ travel agents

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If you ever stay at Mandarin Oriental, Park Hyatt, Four Seasons, Peninsula or similar upscale hotels, you may be surprised to know that you are almost certainly NOT getting the best possible deal if you book via the official website.

We are just back from the Four Seasons in Hampshire for a post-Christmas break, and got a significantly improved package by NOT booking directly!

The high-end hotel chains often have ‘preferred partner’ programmes with high-end travel agents.  These are, fundamentally, incentives to encourage an agent to favour one property over another.

PenClub, for example, applies to all Peninsula properties.  You pay the same rate as you would on the Peninsula website, and all online promotions are also valid.  However, you will also receive free breakfast, an upgrade if available at check-in, a 30-minute extension on any spa treatment and upgraded room amenities.

Four Seasons Preferred Partner travel agents will get you an upgrade on arrival if arrival, free breakfast (usually available as room service or in the restaurant) and $100 of food and beverage credit.   Again, all online deals will be matched.

Starwood has ‘Luxury Privileges’.  Available at mainly at Luxury Collection, St Regis and W hotels, you receive free breakfast, upgrade if available at check-in, early check-in and late check-out and an extra amenity, which varies by property.  This is only bookable on Best Available Rate bookings.

Other programmes include STARS (Ritz-Carlton), Sir Rocco’s Knights (Rocco Forte Collection), Park Hyatt Prive (Park Hyatt) and Diamond Club (Dorchester Collection).

To access these deals, you need to book via a high-end travel agent, often one affiliated to a booking group such as Virtuoso.  You can see the 1,004 hotels at which they can offer you special deals here.  Virtuoso is a US-based group, however.

If you have an American Express Platinum card, you can access similar deals via their Fine Hotels & Resorts programme.  This covers similar chain properties plus a lot of independent hotels.  The 2013 directory is here.

You can now book Fine Hotels & Resorts (‘FHR’) deals online via the Amex Travel website.  Once logged in, Platinum cardholders will be shown the FHR deals.

The key difference between FHR and a ‘Preferred Partner’ scheme is that Amex has their own negotiated rates.  These can be higher or lower than the hotels own rates for the day you want – for our Four Seasons stay, Amex wanted an extra £20 per night, and the ‘3rd night free’ deal was not available.

A strong point of FHR is the GUARANTEED 4pm check-out.  This makes it a good option for a weekend break.  You also get free breakfast at every hotel, plus a 12-noon check-in ‘if available’ – which could mean anything, and isn’t very helpful.


Hotel offers update – April 2024:

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Comments (23)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • SO says:

    Ah, but do you earn loyalty points, status recognition, and benefits this way? I’ve always found it unbelievable that hotels drive this wedge between themselves and travel agents in a way that airlines and cruise ships do not.

  • Dannyrado says:

    What a fabulous tip, even more stuff to remember when looking for hotels (as if there wasn’t enough.)

  • Elena says:

    Excellent very handy for my next trip to Dubai. Makes it even better if you can earn points, do we know how this works? Do you provide your details to the hotel or travel agent?
    Thank you Raffles

    • Rob says:

      Agent should be able to add it to the system. Do double check the points situation first to be sure though.

  • BP says:

    Some of these rates can be booked/searched online which can be useful for comparing prices! I’ve booked through both of the below sites without issue, both times recieving fantastic deals!

    Four Seasons Preferred Partner rates online @ http://www.whatahotel.com
    Four Seasons Bangkok – Basic Room @ £127 a night and got upgraded to a 1 bedroom suite and had a meal credit worth £65 which covered a meal for 2 plus drinks in their Thai restaurant!

    Virtuoso rates online @ http://www.classictravel.com
    Aria Sky Suites in Las Vegas – 2 Bedroom Penthouse – Misprice @ $90 a night! Was honoured along with the Virtuoso benefits – I even got free stretch limo transfers!

    • Mike says:

      Thanks BP for the sites. I don’t spend enough for agents like David to be interested, so good to be able to see and book these online too.

  • Paul says:

    When booking through David do you pay him directly or the hotel? And if you pay to him directly are there FX issues (since that’s been my issue with TAs in the past sometimes…)?

  • Raffles says:

    You pay the hotel directly, both with Virtuoso and Amex FHR

    • John Tickner says:

      And at the time of the stay rather than in advance like Expedia ?

      • Rob says:

        Yes, pay on departure.

        This is also driven by the fact that you are paying the flexible / cancellable rate, albeit with extra perks on top.

        If a hotel offers non-refundable rates at a discount then you are less likely to be able to combine these with Virtuoso benefits.

        However, this is not an issue for us as we very, very rarely book nonrefundable rates. Gets a bit risky with 2 kids who are easily susceptible to illness plus the usual issues around unexpected business trips for my Mrs.

  • lostlamb says:

    how did you know that Four Seasons in the UK are offering guaranteed room upgrades?
    just checked on Virtuoso ‘special deal’ list cant even see Hampshire FS listed, and nothing with guaranteed upgrades.

  • Alan says:

    Thanks for this info, Raffles – I’ve used FHR (via Amex Plat) to good effect a few times now. They also have some FHR-like cover of UK properties in their UK Hotel Collection as you’ve previously covered on here – they tend to have less by way of welcome amenties/credit, but the upgrades are guaranteed with them too – handy as they cover Malmaison and Hotel du Vin properties.

    Very handy to know of a good Virtuoso booking agent though – will keep those details on file 🙂

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