A lot of people, including myself, did not receive the email. However, the bonus is NOT targeted and is now showing on the American Express Membership Rewards website.
The bonus only applies to the first transfer you make during the transfer period. You should think carefully about how many you want to move across if you want to maximise the extra miles.
You must transfer your points to Virgin by 20th March. The bonus points will be added by 31st March.
If your American Express Membership Rewards account is already linked to your Virgin Flying Club account, the transfer from Amex to Virgin is instantaneous. The bonus may or may not go on at the same time though.
Here are the full rules from the email:
Virgin Atlantic: Minimum transfer of 1,000 Membership Rewards points (increments of 500) to Virgin Atlantic Flying Club miles. One Membership Rewards point is equal to one Virgin Atlantic Flying Club mile. A bonus of 20% more Virgin Atlantic Flying Club miles will be applied to your first Membership Rewards points transfer made between 20 February and 20 March 2014. Bonus miles will be credited to your Virgin Atlantic Flying Club account by 31 March 2014. Offer is subject to the Virgin Atlantic Flying Club Terms and Conditions. You must be enrolled in the Virgin Atlantic Flying Club in the UK in order to be eligible for the offer. If you are not yet a Virgin Atlantic Flying Club member you can enrol here. This offer cannot be combined with any other offer. Flights are subject to availability. To be eligible to receive the bonus Virgin Atlantic Flying Club miles, the Virgin Atlantic Flying Club account must be active and not in default at the time of the bonus fulfilment. Visit virginatlantic.com/flyingclub for full details. Reward flights are subject to the payment of passenger taxes, charges, fees and surcharges and are subject to change. Once you transfer your points, they cannot be transferred back to your Membership Rewards account.
Don’t forget that Tesco is also offering a 30% bonus on transfers to Virgin Flying Club until March 31st. If you click that link, you will also see my discussion on the pros and cons of collecting Flying Club miles.
How to earn Virgin Points from UK credit cards (December 2023)
As a reminder, there are various ways of earning Virgin Points from UK credit cards. Many cards also have generous sign-up bonuses.
You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):
You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.
American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.
SPECIAL OFFER: Until 9th January 2024, you will receive 30,000 Membership Rewards points (convertible to 30,000 Avios) with American Express Preferred Rewards Gold. You receive 25,000 points if you spend £3,000 in three months and a further 5,000 points if you hold the card for 15 months. You can apply here.
The Platinum Card from American Express comes with 30,000 Membership Rewards points, which convert into 30,000 Virgin Points.
SPECIAL OFFER: Until 9th January 2024, you will receive a huge 100,000 Membership Rewards points (convertible to 100,000 Avios) with The Platinum Card. You receive 75,000 points if you spend £10,000 in six months and a further 25,000 points if you hold the card for 15 months. You can apply here.
Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.
(Want to earn more Virgin Points? Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)