Heathrow Rewards, the shopping rewards scheme for the airport, has added Etihad Guest as its latest airline partner. This means that you can now transfer your points to British Airways, Virgin, Miles & More and Etihad, as well as redeeming for Heathrow Airport shopping vouchers. Heathrow Rewards lets you earn 1 point for every £1 you spend at Heathrow Airport retailers, as well as parking, Heathrow Express tickets (online bookings only) and foreign currency transactions (1 point per £10 exchanged).
Until 30th June, you will receive double miles on transfers of Heathrow Rewards points to Etihad. This is not a bad deal, assuming that you want the miles.
Etihad is also running two special promotions in conjunction with Heathrow Rewards:
If you have the MBNA Etihad Guest credit cards, you will be promoted to Premier status in the Heathrow Rewards programme. This doubles your earning rate.
You can earn 1,100 Heathrow Rewards points by signing up and spending £25 before 30th June. Visit this page (deleted as link now dead) and click through the link – the code EGLAUNCH should be automatically added to the Heathrow Rewards application form.
Remember that Heathrow Rewards membership is limited to one per address and the system will not allow duplicates. It is also worth remembering that the 1,100 points earned from the sign-up promotion do not necessarily have to be transferred to Etihad. You could send them to BA, Virgin or Miles & More or use them for a Heathrow shopping voucher.