More dodgy Virgin PR stunts – the Virgin Atlantic onesie ….

I was at an event in London last Wednesday evening where model Amber Le Bon was present, wearing a rather daring totally backless number.  I don’t mention this to highlight the extent of my social diary, but because her clothes were substantially less impressive the next time I saw her ….

Amber Le Bon in the first Upper Class Onesie on board Virgin Atlantic

Yes, the new Virgin Atlantic Upper Class onesie makes you look a bit of a wally, however attractive you may be ….

And if you’re not a model in the first place, the onesie will not improve things ….

Virgin Onesie 2

For sheer entertainment purposes, it is worth printing the full press release:

In a first for the airline industry, Virgin Atlantic has collaborated with the original onesie designers, OnePiece, to trial a limited edition OnePiece onesie for Upper Class passengers. Modelled by English model, Amber Le Bon, the onesie is set to become a must have for bedtime glamour and will be available from mid-June for a thousand passengers travelling on selected night flights across Virgin Atlantic’s long haul network. The bespoke onesie blends Virgin Atlantic’s rock n’ roll spirit with design expertise from OnePiece to offer unrivalled comfort for sky-high slumber.

Amber Le Bon – daughter of music legend Simon Le Bon and supermodel Yasmin – was the perfect choice to model the onesie with her British, rock n’ roll and fashion roots perfectly complimenting the spirit of Virgin Atlantic and OnePiece. The new Virgin Atlantic onesie is simple and chic in an ever fashionable black colour way with a cheeky slogan, “sleepy head” on the back. Designed as a fashionable yet fun alternative to the popular Virgin Atlantic Upper Class sleep suit, passengers will be able to enjoy maximum comfort when flying.

Fay Burgin, Head of Global Public Relations, comments: “We are passionate about new innovations such as bringing our Upper Class passengers the first ever airline onesie. OnePiece onesies are the original and best and our design teams have been working tirelessly to create a onesie that offers the perfect combination for a satisfying slumber on one of the longest, fully flat, beds in business class.”

Amber Le Bon, comments: “As someone who travels a lot I know how important it is to feel comfortable when heading to the skies. The new Virgin Atlantic onesie is comfortable yet stylish – the perfect combination for long haul travel. As well as wearing my OnePiece onesie on the plane, I’m looking forward to keeping comfy at home in it too.”

The limited edition, unisex onesie will be available for Virgin Atlantic Upper Class passengers to wear on board selected flights from mid-June and passengers will be free to take their onesie with them to enjoy in the comfort of their own home.

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  1. Emily says:

    Is it just me (as a woman) who wonders about the bathroom visit…. and the cute hood, that will later be worn round one’s face, that will be dangling onto the less than clean floor (at best)? Cue interesting clothing acrobatics!

    • Worzel says:

      Brilliant Emily.

      Was already having a quiet chuckle about it.!

    • Fenny says:

      No, it’s not just you. I’ve never understood the female interest in jump suits or onesies (awful word) for wearing in public.

  2. Corrine says:

    Talking of Virgin PR stunts… we currently have the Richard Branson/godzilla PR thing here in the sea at Bournemouth beach ! it’s quite cool actually 😉

  3. Hope they still have the old PJs for my UC trip….

  4. Maximus says:

    If this is just a PR stunt then fine, if they expect me to wear it then they have another thing coming!

    And come to think of it, the prospect of sitting in a cabin surrounded by fat, middle aged men doing a george dawes impression in a Onesie makes me feel quite uncomfortable and nauseous!

  5. Fenny says:

    Do they come in a range of sizes or is everyone issued with an XXL? Is there an option to pay £100 less and not have one? I can’t think of anything less useful to hand out to passengers.

  6. This is not the first time I’ve associated you with fashion Rob, it reminds me of a previous post you did on Eurostar. Setting the trends on man bags (3rd picture down on link below) by taking a selfie in the Eurostar London lounge!!

    • Mark B says:


    • That bag is Prada I’ll have you know!

      My usual choice of man-bag – at my feet as I type this in Nero! – is a Prada saffiano briefcase. In my defence at the cost I don’t wear a watch or any other expensive accessories!

    • Adam W says:

      lol. Obviously some people don’t need the VS onesie to “make you look a bit of a wally”.

  7. Virgin Stunt made me think of Richard Branson and the Rev Spooner for some reason….

  8. Chris says:

    PR person ‘passionate’ about onesies.. wonder how they feel about sex, drugs and rock n roll

  9. Lady London says:

    Never seen such a piece of PR fluff.

  10. One to parade around home – No way on earth am I wearing that in a UC cabin

  11. Squills, stop winking, people are going to think you’re up to something! Squills the winker 😉 j/k

  12. Corrine says:
  13. It’s a PR Stunt, max 1,000 to be handed out over 2 weeks on select routes

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