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You have NEVER seen a safety video like the Virgin America safety video

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I wanted to run this article last week, but I know that most Head for Points readers during the week are using the site at work.  This is not something that you necessarily want to play at full volume in your office.

I will be running a review of my Virgin America flight from Los Angeles to Las Vegas from Monday.  It is well worth reading.  Before that, though, I wanted to dedicate a whole post to Virgin’s safety video!

Take a look at this.  It is five minutes long but I STRONGLY recommend you watch the whole thing!

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Let me be clear on one point.

This is not a spoof.  Virgin America really plays this video (all seats on Virgin America have seat-back TVs) at full volume at the start of your flight.

The cabin crew stand in the aisle and do their seat buckling demo and pointing out of the exit doors in time with the music.

I cannot for the life of me understand how the Federal Aviation Authority in the US allowed them to get away this.  It is huge fun, and I’m pleased they run it, but the rules governing aviation are so strict that I would never have imagined this could slip through.

I can’t see British Airways running something similar any time soon ….

Comments (56)

  • ankomonkey says:

    I like it. At least they tried something a bit fun and different.

  • Chaz says:

    Cebu Pacific airlines cabin crew actually dance the safety bit live …it’s great

  • Rabbi says:

    Is this post for the videos one year birthday?

  • Max says:

    Personally I like it. I think it has the right combination of information, entertainment and humour.

    No safety video is going to meet universal approval. Older customers, more conservative customers, those who have limited insight into modern culture are not likely to want to watch this.

    But I am sure, overall, many more customers will watch this than a more “standard” video and that is therefore a success.

    • Worzel says:

      Sorry Max (and others)- there’s no place for entertainment or humour in a Safety Briefing!

      Get the safety info in your head, without all the peripheral rubbish, and, in the unlikely event that you (and others) need to get out quickly you’ll be better prepared!

      • Max says:

        We shall have to disagree on that then. The simple fact is if it is not interesting it is not watched. You don’t have to be told that- it can be seen on virtually every airline during the safety demo- the majority of passengers are not taking a blind bit of notice.

        • Worzel says:

          Get the safety info in your head, without all the peripheral rubbish, and, in the unlikely event that you (and others) need to get out quickly you’ll be better prepared!

          • MurphUK says:

            I seem to recall some studies that many people recall song lyrics better than spoken words, so using this format may help get safety into heads other briefings cannot reach.

          • Rob says:

            I’ll tell you something … having seen this video numerous times now, both on the flight and then testing it in various browsers after I wrote the article, it is definitely stuck in my head …. what my German wife translates from something or other as an ‘ear worm’.

  • Robert says:

    How about LY’s low cost subsidiary ‘UP”s video – best described as cringeworthy..

  • mikeact says:

    How about this one ? !

    Great to get the kids attention!

  • Halo says:

    This one is good for getting passengers attention:-

  • Mark2 says:

    The Virgin video is impressive a couple of times but must get very wearing for the cabin crew.
    Maybe because I am an engineer the Icelandair video impressed me most: very clever graphics, stunning scenery and (real) woman.

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