Back in August I wrote about ‘the luxury retail project’ – the plan to rebuild much of the south area of Terminal 5 as a destination for luxury shopping brands.
Of all the stores that will be moving into this new area, the coup was getting Louis Vuitton. Despite its blingy image, Louis Vuitton historically does not ‘do’ sales, it does not ‘do’ discounting and it is does not ‘do’ duty free in Europe – until now.
The Louis Vuitton store at Heathrow finally opened yesterday.
I was told that it was to be a relatively modest store focussing on travel goods. Since it turns out to be 301 sq m, twice as big as my house, that seems unlikely.
I couldn’t get down there to see it, but according to Heathrow:
The Louis Vuitton Heathrow store is flanked by an articulated series of metallic striped glass ‘fins’ finished in bronzed anodized aluminum. On the entire perimeter of the façade are a sequence of hanging transparent units hung by Louis Vuitton belts, recalling the artisan heritage of the Maison, and allowing visibility straight into the store.
Inside, a considered open space makes the store’s offering of leather goods, women’s ready to wear and shoes, accessories, sunglasses, fine jewellery and watches easy to navigate. Look up to see 80% of ceiling surface crafted from suspended aluminum blades ranging from a gold oak brushed veneer to others clad in hand crafted bronze and gold wallpaper. A feeling of warmth is felt throughout, communicated by sumptuous beige leathers, polished plaster in light gold, smoked teakwood and antique brass metalwork.
So now you know!