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An overview of Global Hotel Alliance, and how to get upgraded to Platinum status

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I mentioned recently that Viceroy Hotels had joined Global Hotel Alliance.  This follows the addition of Corinthia Hotels earlier in the year.

I said in that article that I would do a quick overview of the scheme.  The key point to note is that you get some benefits – including free internet – simply for being a (free) member of their loyalty scheme, so you should DEFINITELY join if planning a stay with any of the member brands.

Global Hotel Alliance is a marketing group used by 31 upmarket hotel brands with a total of 465 combined properties. Kempinski is the biggest one you might be familiar with.

In general, these are strong national chains in their respective heartlands which have not – with the exception of Kempinski – made the jump to being global brands.  It is worth noting that GHA has added 11 brands and over 100 hotels since I last looked at it two years ago.

GHA Global Hotel Alliance

The full list of members is:

  • Alila
  • Anantara
  • Art Series
  • Atura
  • Avani
  • Corinthia
  • Doyle Collection
  • First
  • GLO
  • Grace
  • Individual Collection
  • Kempinski
  • Leela
  • Lungarno Collection
  • Marco Polo
  • Meritage
  • Meydan
  • Mokara
  • Omni
  • Pan Pacific
  • PARKROYAL
  • Per AQUUM
  • QT Hotels
  • Rixos
  • Rydges
  • Shaza
  • Tangram
  • Thon
  • Tivoli
  • Ultratravel
  • Viceroy

GHA Discovery is the loyalty programme for Global Hotel Alliance.

Because of the loose nature of the GHA grouping, it has not been possible to develop a points based redemption programme.  GHA does not have the muscle with its members to make them accept £20+ per night for a reward night, which is all the major hotel programmes pay to their properties if the hotel is not completely full.

Instead, the programme is driven by benefits.  Here is the full list but in summary:

Gold is the entry level, given to you immediately when you sign-up.  This is well worth doing.  It gets you free internet, free bottled water and a free newspaper.

Platinum is their mid-tier status given after 10 nights in a year.  Platinum gives you extra benefits on top – an upgrade to the next room category, 3pm late check-out and a local amenity.

Black status requires 30 nights and gets you a 9am check-in, 6pm late check-out and a double upgrade.

There is a way of getting Platinum status instantly.  This involves a small cost but it may be worth it if you are planning a stay with a GHA hotel.

Business Traveller magazine has added Platinum-tier membership of the GHA Discovery as a benefit for its subscribers.  The cheapest Business Traveller subscription offer I can find is here – £21.50 for Heathrow Rewards members (which is free to join). Once your subscription is confirmed, you can sign up for Business Traveller Plus VIP membership here and claim your GHA Platinum status as well as other benefits.

(Want to earn more hotel points?  To see our complete list of promotions from the major chains, click here to visit our ‘Hotel Promos’ page or use the link in the menu bar at the top of the page.)

Comments (16)

  • j peters says:

    The best status bump I am aware of as a result of black was not x2, not x3, but x4. ( A property in China )

    But I do think it was exceptional and there is a clever approach to improving your chances for the most positive reception. Occasionally hotels staff suggest that benefits are discretionary, and it is important to steer them differently.

  • Yagamimo says:

    Does anyone know how long it takes to actually get the Platinum status via the Business Traveller route? I’ve got a stay with GHA in about 10 day’s time…

  • Simon Schus says:

    Hi all,

    Any idea if the Platinum status would work for Omni booking made through a third party? E.g. Groupon, Expedia, Amex Travel?

    Simon

  • Rob says:

    I usually know how these sort of things work but I have no idea how this is processed. My best guess (and it is only a guess) is that Black is given via an overseas credit card as a perk and there is a link on the GHA site which lets you enter a made-up credit card – using the correct first four digits for that card issuer and using the Luhn Algorithm to ensure the number could actually exist – to process the upgrade.

    Only a guess though!

  • John Brett says:

    As per Simons Schus’ question, does anyone know if the platinum status perks work for bookings made via third party sites such as Expedia? I also have a booking coming up at an Omni hotel in a few weeks.

    • Rob says:

      Almost certainly not officially but some hotels may decide to honour them. Whole point of such schemes is to stop people using Expedia!