This is, by a substantial margin, the most generous sign-up deal that I have ever seen for Heathrow Rewards. You will receive 2,500 bonus points (= 2,500 miles) when you spend £50 on two separate days before October 31st.
Heathrow Rewards gives you 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange) or on Heathrow Express tickets (online bookings only). Heathrow Express bookings do count towards this promotion as long as you spend more than £50 in one purchase – I recently triggered a bonus myself with a HEx transaction.
You can redeem your 2,500 points for Avios (in either avios.com or British Airways Executive Club), Virgin Flying Club miles, Etihad Guest, Miles & More miles or Emirates Skywards miles.
Alternatively, you could take £25 of Heathrow shopping vouchers or Heathrow Express vouchers, or £50 of vouchers towards the official Heathrow car parks.
Full details of the Heathrow Rewards scheme are here. The offer itself appears on the Heathrow Airport website here.
There is one slightly odd thing about this offer. It claims to be run in association with the Lufthansa Miles & More frequent flyer scheme. However, if you visit the Miles & More website, it promotes a totally different deal – a smaller 1,000 point bonus from a smaller £25 initial spend.
As the 2,500 bonus points deal is on the official Heathrow Airport website, however, I don’t think you need to worry too much about getting your bonus.
Whilst Lufthansa is sponsoring this promotion, you are not obliged to send your bonus points to Miles & More. You can redeem for any of their airline partners or for something else.
Here is the small print:
*2,500 bonus points offer is available to new members of the Heathrow Rewards programme who join using the link above. Points will be awarded when you spend £50 or more in a single transaction on two separate calendar days before 31 October 2015 and the Heathrow Rewards card is presented. Only one offer available per member. Tobacco products and certain other products and outlets are excluded, see Heathrow Rewards programmes terms and coniditons for full details of qualifying expenditure.
You may well already have a Heathrow Rewards account. If so, you have three options:
open an account for someone else who shares a BA or Avios household account with you, then transfer the Avios to that account
Heathrow Rewards now lets you transfer points between different people – you could get a card in a random name, spend the 2 x £50 and then ring Heathrow Rewards to transfer the points to yourself
if you have only previously converted to one airline programme, you could open another account in your name (different email, different postal address) and then send the points over to Virgin, Etihad or Miles & More if you usually send them to Avios (or vice versa). Do not use the same Avios number on two accounts.
If your card does not arrive before your next Heathrow trip, don’t worry. Save your receipts and scan or post them to Heathrow Rewards and they will add them manually. Thanks to James for this.
PS. If you have the Etihad credit cards, issued by MBNA, you receive a free upgrade to the Heathrow Rewards premium tier which earns double points. Full details are in this article.