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Uber, the ever-expanding taxi / ride sharing / call it what you want car service, is spreading across the UK at a furious pace.

I was amused to see last week that it has now launched in Rotherham (Rotherham is generally not an early adopter – we didn’t get any branded fast food restaurants until 1986).  It has not yet been added to the official cities list, but it shows that Uber is now operating in:

Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool / Merseyside, London, Manchester, Newcastle, Portsmouth, Sheffield, Wakefield

There are another 66 countries outside the UK where it also operates.  I have used it in Canada, Dubai and Singapore so far.

The key point is that the same app works in every country.  It doesn’t matter if you are in Sheffield or St Petersburg – you book in the same way and the ride is charged to your stored card.

The services offered vary by country and city.  In London you can choose from four options (five if you include some of the black cabs which also work for them) varying from a Toyota Prius to a Mercedes S-Class.  In Sheffield, as I found out last week, there are only two options – the Prius (or equivalent) and a Mercedes E-Class or equivalent.

I have offered Uber referrals using the standard ‘refer a friend’ scheme for a couple of years.

Uber has now offered me an exclusive Head for Points sign-up deal.  If you download the Uber app and sign up with the promotional code HEADFORPOINTSUK you will receive 50% off your first ride, up to £10.

This is more generous than the standard ‘refer a friend’ bonus which is £3 off your first ride.

Note that the code is only valid for rides taken in the UK.

This is a permanent offer, not a temporary promotion.  If Uber is not yet in your city, bear this code in mind for when it launches.

Comments (29)

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  • Andy says:

    I had a funny to due with uber in Nottingham the other night. I have used them 4 times now and the service has been great, but the other night I was requesting an uber and the estimate came up as £12-‘£14, the fare to my destination is only £6 at most so I cancelled and got a regular cab home.
    I was afraid that I might be charged double what I usually pay, how would it work?
    I did message uber about it but got a generic reply back about real time calculations.

    • Mike says:

      The estimate is just that – with the exception of capped airport fares

      Effectively it is a metered fare, but the calculation takes place away from the vehicle and there is no physical meter in the vehicle

      There are three (potentially four) elements, Nottingham only has X – these are Nottingham Fares

      Fare is from pick up to drop off only,

      a) Base fare – £1.25 PLUS
      b) 10p per minute PLUS
      c) £1.25 per mile PLUS – if required
      d) any amount to bring it up to the minimum of £3.

      So for a 2 mile, 5 minute ride it’s

      + 50p
      + £2.50

      If surge pricing is in effect (you are notified) then the whole fare is multiplied by the surge figure.

      In some licensing areas private hire drivers are restricted to one operator, but in others (e.g. London) drivers can work for more than one operator – so often drivers work for a local office and dip in and out of uber to pick up fares when away from their home patch,

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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