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My review of The Resident Victoria hotel in London (formerly The Nadler)

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This is our review of The Resident Victoria hotel in London, formerly known as The Nadler.

(When this review was written, the hotel was still branded The Nadler.  We have retained the original text for the rest of the article, except in the headings.)

What does a hotel need to become a well regarded high end choice in London?  A bar that is popular with the rich and famous? A restaurant with 3 Michelin stars? A pool? Large gym?

‘None of the above’ appears to be answer when you look at Nadler Hotels. You might not be familiar with the name, but two of its three London hotels are in the top 12 ‘highest rated’ list on TripAdvisor.

Rob met up with the founder of the chain, Robert Nadler, recently and we agreed that it would be interesting to take a look at what makes his hotels tick.  Nadler Hotels provided us with a free night for this review but, as usual, HFP covered all other costs.

Nadler’s first hotel opened in 2006 in Kensington under the name base2stay, followed by base2stay Liverpool in 2010. In 2013 the Nadler Soho opened its doors and the two base2stay properties were re-branded as Nadler Hotels.  They describe themselves as ‘four star luxury boutique’ properties.

The newest addition was The Nadler Victoria in 2015.  This is where I spent a night to find out what Nadler hotels are about, who the man behind the name is and whether you should consider a Nadler hotel for your next stay in London (or Liverpool).

My review of The Resident Victoria hotel in London

The Nadler Victoria is located between Buckingham Palace and Cardinal Place, right next to the new St. James Theatre. Victoria tube station is about a 5 minute walk away and Green Park about 15 minutes. The location is especially good if you want to explore ‘tourist London’ by foot as everything around Buckingham Palace, Trafalgar Square and Westminster Abbey is in easy walking distance. Having Victoria Station around the corner is another plus as nowhere ends up being too far away.

When I arrived, I realised that I’ve actually walked past the hotel many times before without ever noticing it.  (The same goes for The Nadler Soho, which is just off Soho Square and directly opposite a WeWork office we use occasionally – neither Rob nor I had realised that was a hotel either!).  The exterior is pretty simple and you wouldn’t expect a luxury hotel on the inside.

The reception area is wide and open with a well lit sitting area next to the entrance.

My review of The Resident Victoria hotel in London

A lift serves all floors. The only thing you will find on those floors are rooms. Unlike many other hotels, Nadler is focusing on high quality rooms instead of a gym, restaurant or bar.

The reason for this is two fold.  Firstly, of course, it keeps the price for the hotel guests down.

Secondly, it helps the guests to engage with the surrounding area. Instead of having its own gym, guests can use the nearby Fitness First gym (with its equipment, classes and sauna) for £5 a day.  Instead of having its own restaurant – and hotel restaurants rarely make money apart from a few high profile examples – the surrounding bars and restaurants offer discounts to guests of the Nadler.  The hotels saves substantial amounts of money which helps drive good value room rates.

My Room at The Resident Victoria

My room was a Deluxe which seems like a great size for a couple or a family with two small children.

The first thing I have to say is that, honestly, the bed was one of the most comfortable beds I’ve ever slept in.  In fact Nadler’s beds are so comfortable that, after guests kept asking about the mattresses, you can now buy them through the Nadler website.

My review of The Resident Victoria hotel in London

The sofa was actually a sofa bed and can sleep two children who won’t be charged extra.

My review of The Resident Victoria hotel in London

The desk was an ok size.  It was big enough for a small laptop and having plugs (UK, European and USB) on top of the table was perfect for charging whilst working. As you can see in the picture the room has a large smart TV where you can find information about the hotel and area, listen to playlists and watch TV.

The hotel is working on a system that allows to stream directly from your devices to the TV. For now you can connect your devices with a cable in the room to, for example, work on presentations.

The wifi was super fast and is for free for every guest.

My review of The Resident Victoria hotel in London

You can see in the picture above that there was a wardrobe next to the desk, but this was not the only one. To the left of the small hallway you can find another one with mirror door and plug for the hair dryer – which makes a womans life a lot easier!

My review of The Resident Victoria hotel in London

Rob told me that, for regular guests, Robert Nadler has a bathrobe embroidered with their name which is kept in storage and brought out exclusively for them whenever they stay.  These are the sort of touches which he believes work better for his chain than having a traditional hotel loyalty scheme.

The bathroom was a decent size with a combined shower / bathtub:

My review of The Resident Victoria hotel in London

and with enough room to put a few washbags next to each other. It also had a speaker so you could listen to the TV when being in the bathroom.

My review of The Resident Victoria hotel in London

The toiletries were by Gilchrest & Soames.

My review of The Resident Victoria hotel in London

Every room in the hotel has got a kitchen with everything you need to prepare a quick snack (microwave), to have cereals in the morning (good size fridge) and to make a good cup of Nespresso (free capsules). The hotel also offers a breakfast delivery service for the same price as if you went down to the nearby bakery yourself, only adding a small delivery charge of £1.

My review of The Resident Victoria hotel in London

If you are familiar with the Victoria area, you know that there are never ending construction works going on all over the area.  Almost all of Victoria Street as well as the tube station is being rebuilt over a number of years.  In order for the hotel guests to not be bothered by noise, the windows are triple glazed. I can confirm that I didn’t hear any of outside noise.

My review of The Resident Victoria hotel in London

Your other room options at The Resident

The superior rooms are slightly smaller than the deluxe rooms, having an armchair instead of a sofa. These rooms can sleep one additional person as there is a trundle bed with a thick mattress under the bed which can be pulled out at night and stored away during the day.

Nadler Hotel Victoria review - Superior Room

The bookcase rooms have (as the name suggests) gorgeous old book spines as wall decoration. These rooms are a bit smaller and don’t have a bathtub in the bathroom.

Nadler Hotel Victoria review - Bookcase Room

As you can see the rooms differ only in size and not style.

Did it work for me?

Robert Nadler’s philosophy is that his hotels are part of the community and that he works alongside other hospitality businesses instead of taking business away from them. By doing so, the hotel group is also able to keep the prices for the rooms down. This is a great approach which is a win win situation for the hotel, its guests and surrounding businesses.

(I have not discussed detailed pricing here because it obviously varies from night to night.  For Wednesday 15th June, however, the cheapest refundable room at The Nadler Victoria is £266.  The Conrad nearby – which is 5* rather than 4* – is an astonishing £445.  The unremarkable DoubleTree Victoria is £299.)

The Nadler Victoria is well designed (by Robert Nadler’s wife), has location related artworks throughout the building and rooms (painted by Robert Nadler’s stepson), the beds are incredibly comfortable and the location works well for many key tourist attractions and business areas.

It always depends, of course, on what you personally expect from a hotel.  If you prefer to have restaurants and bars only a lift ride away, The Nadler Victoria is probably not for you. We are, however, talking about Central London here and the Nadler hotels have easy access to the wide range of venues in Kensington, Soho or Victoria depending on which one you choose.

If you like to explore the areas you are staying in and appreciate a luxury room for a modest price then this is a brand worth considering.  The lack of loyalty benefits may put off some HFP readers but booking through, say, hotels.com (where the hotel is rated ‘Outstanding’ with an average user score of 4.8/5) would let you pick up Hotels.com Rewards credit.

Comments (50)

  • Leo says:

    I have no issue with this article – I dont view it as an advert. I’m not swayed towards the hotel though. Firstly I live in Central London too so there is that….but neither the area (sorry) nor the concept does it for me. If I’m paying somewhere just South of £300 I want more than a room.

    • Susan says:

      Agreed – a good quality, central, serviced studio apartment can be had for £130 a night and a 1-2 bed for the same price as these.

  • Bruce says:

    I think the advertorial comments are the result of the article reading like one – a bland list of features and recitation of the management’s talking points – even if it has not actually been paid-for.

    • Rob says:

      To be fair (and I haven’t visited the hotel) I imagine that there isn’t much you can criticise about a hotel which sells itself as ‘only rooms’ and then has good quality rooms and …. nothing else. “It does what it says on the tin” as they say.

      • Andrew (@andrewseftel) says:

        Quality of breakfast/gym/recommended restaurants? If the model is ‘we don’t provide X but our partner does’ then the quality of their partners’ services is fair game I think.

      • Fenny says:

        Although I’m not likely to stay here, the fact that they have realised that some guests want the ability to stream their own entertainment via the TV is a big plus. I stayed at the Sheraton (not Skyline) at Heathrow last year, which still had a CRT television – nothing like the 32″ advertised. It may have had a games console attached, but there was no way I could connect my laptop and watch what I wanted to see.

  • Talay says:

    I think the article is fine in context and we need content to keep this board going !

    However, as others have said, a hotel offering nothing more than a room and coffee machine needs either to be cheap or have some other USP not evident here. Certainly a few clicks of a mouse would see that £266 look pretty stupid against other options, even in the vicinity, which I know very well.

    However, having heard a review and seen the rooms, then were this hotel to crop up in a search when I needed a room, then I would consider it, but only on price. Status, loyalty and so forth at the chains and far better priced independents and small groups are available locally.

    • Rob says:

      The £266 needs to be seen in the context of other hotels on the same night, eg the DoubleTree for £40 more round the corner and the Conrad for almost £200 more. This sort of debate is why we tried not to make it a review about price even though the selling point is ‘affordable luxury’.

      • Brian says:

        Yes, but if its selling point is ‘affordable luxury’ – then you really need to focus on whether it is ‘affordable’ and whether it is ‘luxury’! The review suggests that it is not really the first and sort of the second. Comparing it to chains mid-week is as problematic as taking mid-week chain prices as a guideline for valuing points – their rates are hugely inflated and you’d have to be pretty silly or naive to pay them.

        • Rob says:

          You need to remember that the bulk of the 20,000 daily visitors to this site – as opposed to the 100 people who supply most of the comments – are actually regular business travellers. The email subscriber list, which is presumably indicative of the overall reader base, is fundamentally ‘big corporate London’.

          • Alan says:

            Thank goodness plenty of us non-Londoners comment to offset that imbalance 😛 😀

  • barnaby100 says:

    I just got the Conrad for £153 on a Thursday night.

    I think the Hesperia (doubletree Victoria) is an odd hotel and you can hear the platform announcements from some rooms but I have colleagues who love it.

  • Callum says:

    This probably reflects on me more than anything, but I rarely notice any major differences in these reviews between fancy hotels and a Premier Inn etc.. The general impression I get is always along the lines of “same basic principle but looks a little bit nicer and costs 3x the price”.

  • James PG says:

    OT – on household Avios accounts, I’ve read the article but it seems commenting is now disabled.

    I have a household Avios account with my mother, we’re no longer at the same address and I would like to be able to transfer the c. 70,000 Avios that are in there into my BA Exec Club account.

    Is the best way to do this to download the form, fill it out so that the household account is disbanded and 100% of the Avios paid to me? Then I will be at liberty to transfer them into the BA Exec account?

    • Alan says:

      Yes, with Avios.com accounts you can divvy them up as you see fit and then you’d be free to transfer it across to your BAEC account from your Avios.com one.

  • “Nadler’s beds are so comfortable that…you can now buy them through the Nadler website.”
    I must be blind. Having hunted high and low, I can’t find the page. Any clues?