Best Western is popular with Head for Points readers. When I did my hotel survey last year, roughly 1 in 6 HFP readers said they had stayed in one over the previous 12 months.
You may have wondered why I didn’t write more about Best Western Rewards in that case. The reason is that, for historical reasons, UK residents were enrolled into a separate scheme to most of the rest of the world. UK residents were not eligible for any of the many Best Western Rewards promotions that ran on a regular basis.
This has now changed.
From January 1st, the UK version of Best Western Rewards was merged with the global programme.
This led to various changes. Some are good, some are less good. For UK members, the key Best Western Rewards changes were:
you no longer earn points on restaurant spend, only on your room rate spend
free redemption nights no longer include free breakfast
new status tiers and benefits have been introduced
The earning rate has moved from 10 points per 55p to 10 points per $1 but this is only a minor difference. UK-specific gift card redemptions (Amazon, John Lewis, Currys etc) have been retained which is good news.
Hotel room redemptions are theoretically now easier to find as hotels are now obliged to make a fixed percentage of their rooms available. The downside is that dynamic pricing has been introduced which increases the cost at peak time.
Improved airline mile transfer partners
The only decent airline transfer partner before 1st January was Virgin Atlantic. This offered 500 miles per stay.
Best Western Rewards members in the UK can now choose from 19 different airlines. The full list is here. These include Miles & More (500 miles per stay), American Airlines (250 miles) and Flying Blue (250 miles). Avios remains a notable exception.
For one-night stays, I still think that taking airline miles is a better deal.
Generous Lufthansa Miles & More promotion now available
Miles & More is offering a 600% bonus on Best Western stays until 31st October!
This means that you will earn a whopping 3,500 Miles & More miles per stay which – as long as you are adding them to an existing balance – would be worth around £35.
This is valid for UNLIMITED stays during the period. It is an excellent on your expenditure for cheap stays.
You can find our more about Best Western Rewards here.
(Want to earn more hotel points? Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)