Bits: World Travel Market is coming, bonus PartnerPlusBenefit points to Japan
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News in brief:
Attending World Travel Market?
The 200-ton beast that is World Travel Market will be back at Excel in London next month from 7th to 9th November.
If you have never been (it is trade only, unfortunately) it is hard to understate the size of the event. Pretty much every major tourist board, airline, hotel chain and intermediary is out in force.
HfP will be there on Monday and potentially on other days too. If your company is exhibiting and you would like to meet us, please email rob at headforpoints.com and we can arrange a slot or simply put you on our list of stands to stop at.
Bonus PartnerPlusBenefit points to Japan
PartnerPlusBenefit is the small business scheme for the UK and Ireland run by 11 of the Star Alliance airlines. This includes Lufthansa and Swiss.
I wrote about PPB in detail in this article. It is a LOT more flexible than the British Airways On Business scheme which I reviewed here – although you’d be daft not to join On Business too if you have a VAT registered UK business.
There is even a sign-up bonus. At present, anyone who joins by clicking through from Head for Points will receive DOUBLE the usual sign-up bonus – you will get 3,000 points instead of 1,500. Click here to sign up. You receive 1,500 points and a further 1,500 after crediting your first flight.
Until 31st December, you will earn double the usual number of BenefitPoints when flying from the UK or Ireland to Japan. This is valid on:
- direct flights with ANA
- flights via Germany with Lufthansa
- flights via Zurich with Swiss
The offer is valid from any UK airport they serve. You need to register for the offer via your PPB account.
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How to earn Star Alliance miles from UK credit cards (April 2025)
None of the Star Alliance airlines currently have a UK credit card.
There is, however, still a way to earn Star Alliance miles from a UK credit card.
The route is via Marriott Bonvoy. Marriott Bonvoy hotel loyalty points convert to over 40 airlines at the rate of 3:1.
The best way to earn Marriott Bonvoy points is via the official Marriott Bonvoy American Express card. It comes with 20,000 points for signing up and 2 points for every £1 you spend. At 2 Bonvoy points per £1, you are earning (at 3:1) 0.66 airline miles per £1 spent on the card.
There is a preferential conversion rate to United Airlines – which is a Star Alliance member – of 2 : 1 if you convert 60,000 Bonvoy points at once.
The Star Alliance members which are Marriott Bonvoy transfer partners are: Aegean, Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Avianca, Copa Airlines, Singapore Airlines, TAP Air Portugal, Thai Airways, Turkish Airlines and United Airlines.
You can apply here.

Marriott Bonvoy American Express
20,000 points for signing up and 15 elite night credits each year Read our full review
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