If you have a stack of Heathrow Rewards points sitting around, this is the opportunity you have been waiting for to unload them.
(Heathrow Rewards is the loyalty scheme covering the shops, restaurants, money exchange and parking facilities at Heathrow Airport. You earn 1 point for every £1 you spend, or 2 points per £1 once you’ve spent over £500 in a year and been upgraded to the premium tier. Points can be redeemed for Heathrow shopping vouchers, parking vouchers or miles with a variety of airlines including British Airways, Miles & More, Emirates, Etihad and Virgin.)
Starting today, and running until next Monday 29th May, you will receive a 100% bonus when you transfer your Heathrow Rewards points into Heathrow shopping vouchers.
Every 250 points you transfer will get you a £5 Heathrow voucher. This can be spent on virtually anything in the airport, except foreign currency.
This is a very strong deal. It makes little sense to redeem your points for airline miles at 1 mile per point when you could get 2p of shopping vouchers instead.
Heathrow Rewards has been running a series of 100% bonuses on transfers of points into airline miles. These may or may not come back in the future. However, even if you hold off in the anticipation of a 100% bonus at some point, you would still be ‘paying’ 1p per mile compared to cashing in now – and that assumes that airline transfer bonuses will come back.
If you’ve got a stash of Heathrow Rewards points, and as long as you are passing through Heathrow on a regular basis, you should have a serious think about redeeming this week.
The offer will be live at some point during today. If it isn’t showing when you log in, I recommend waiting for a couple of hours and trying again.
PS. There is an interesting arbitrage here for unloading any spare Emirates Skywards miles you may have. As I wrote here, you can transfer Emirates Skywards miles into Heathrow Rewards points at a ratio of 3:1.
The transfer is instant. You can only move in chunks of 6,000 miles (2,000 points). The points are ring fenced so they cannot be used for airline mile redemptions, only for Heathrow shopping vouchers. Assuming that the transfer bonus also applies here, and I have been told it will, you would be getting 0.66p of Heathrow shopping voucher for every 1 Emirates Skywards mile you transfer. This is very good value for a non-flight redemption.