Bits: why British Airways changed the Club World bedding, 50% ‘buy Avios’ bonus

News in brief:

New PR shot of the improved Club World bedding released

I was sent a new PR photo of the improved ‘The White Company’ Club World bedding which is soon to be rolled out on the JFK route – see below.

It does, you have to admit, look good and an improvement on what has gone before.  It will be 2018 before it rolls out on the rest of the network, however, which is odd.  I can understand why they may want to trial the new food service before committing to all of the new serving trolleys etc, but surely bedding is bedding?

However …. spot the difference.  Here is the new photo:

…. and here is the original one supplied earlier in the year:

It seems … allegedy … that the original design failed a safety test.  Apparently the navy colour was too close to the colour of the carpets in the Club World cabins.  This meant that it was deemed a trip hazard, so the whole project was sent back to the drawing board.

Should you buy Avios with a 50% bonus?

A few people have contacted me this week about a targeted 50% ‘buy Avios’ bonus that is being emailed to some Executive Club members.

There are a few permutations, with the most generous being a 50% bonus on any purchase.

Here are a few price points:

5,000 Avios – was £95 (1.9p), now 7,500 Avios for £95 (1.26p)

10,000 Avios – was £175 (1.8p), now 15,000 Avios for £175 (1.16p)

20,000 Avios – was £335 (1.7p), now 30,000 Avios for £335 (1.12p)

50,000 Avios – was £815 (1.6p), now 75,000 Avios for £815 (1.09p)

100,000 Avios – was £1,615 (1.6p), now 150,000 Avios for £1,615 (1.07p)

The cheapest price is therefore 1.07p per Avios point.

Is this a good deal?  Well, it is fair to say that you won’t lose money at this level.  I have a spreadsheet showing the last few million Avios I redeemed and my average value is 1.15p per point, based on what I would have personally paid for the same flights.

It would be crazy to pay 1.07p per Avios if you were going to redeem them for 1.15p.  Avios points are obviously not as flexible as cash and are issued by The Central Bank of IAG which, frankly, has an inflationary track record to rival many third world countries. 

Personally, I would be targetting somewhere closer to 0.66p before I would be a speculative buyer – but that is based WHOLLY on my personal circumstances.

This is my long ‘what is an Avios point worth?’ article (click here) which takes a more scientific view based on different ways you may spend your points.  These valuations tend to come out at nearer 1.5p in the best cases.  On this basis, paying 1.07p – with no more effort required than picking up your credit card – may work you.

If you are only topping off an account with the last few thousand you need for a redemption, the price per point doesn’t really matter anyway.  Many people are offered a version of this deal which gives the 50% bonus however few points you buy, even the minimum of 1,000.

Before you buy, though, think about the options.  Could you or your partner take out an American Express Preferred Rewards Gold card instead?  The card is free for the first year and you’ll get 20,000 Amex points (= 20,000 Avios) when you spend £2,000 within 90 days.  That is a better deal than spending around £250 buying points under this deal.  

If you’ve got a BA Amex and a Gold or Platinum, how about the Starwood Preferred Guest American Express card?  The 10,000 points you get for signing up convert to 10,000 Avios and you only need to spend £1,000.  (The Starwood Amex has a representative APR of 36.2% variable including the annual fee based on a notional £1200 credit limit.)

The deadline to buy is 29th September.  If you want to see if you are targeted, the ba.com ‘buy Avios’ page is here.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.