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Meanwhile, on the roof of the Virgin Atlantic Clubhouse in Heathrow Terminal 3 …..

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If you are flying on Virgin Atlantic between now and 14th January, you are in for something different.

Virgin has launched a tie-up with London’s Coppa Club to install one of their heated igloos on the roof of the Heathrow Clubhouse lounge.

Based on Lower Thames Street, Coppa Club has been placing its signature igloos on the Thames Path for the last two years, allowing diners to eat whilst enjoying views over the river.  Reservations for 2017 sold out in four hours.  Click to enlarge:

The igloo installed on the roof of the Virgin Clubhouse seats eight people.  It has runway views and food and drink from the Clubhouse restaurant will be served inside.  It is “luxuriously decorated in a Nordic style with Virgin flair”.

Virgin Atlantic Coppa Club

You can expect to see a number of new Virgin events and innovations going forward as the company attempts to bring back some of the sparkle it has arguably lost in recent years.  One of the top Starwood marketing executives, Daniel Kerzner, has now taken the ‘customer experience’ role at Virgin Atlantic, and I think both companies have a similar DNA.

Virgin Atlantic Clubhouse Coppa Club igloo

Unlike the ‘head of customer experience’ role at British Airways – in which the first two people to have the job resigned in frustration and the third was recruited internally, which defeats the object in many ways – Virgin is genuinely backing this as far as I can tell.  Interesting times are ahead.


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You can choose from two official Virgin Atlantic credit cards (apply here, one has a bonus of 15,000 Points):

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Comments (29)

  • RTS says:

    Quick question, flying Virgin PE.. does that get you any lounge access? Or am I having to rely on my PP?

    • Graham Walsh says:

      No Lounge Access, need to use your PP

    • Rob says:

      No. But the No 1 Lounge and the Club Aspire lounge in Heathrow T3 are excellent and accept PP.

      • RTS says:

        Ah thanks. Gutted, wanted to give the clubhouse a try as well. No. 1 in LHR is always so busy.

        • the real harry1 says:

          the hot food in Club Aspire was very poor on Saturday afternoon – basically a choice between runny maccaroni cheese or pasta & runny dogfood sauce – didn’t actually look fit for pets

          the rest – salads/ drinks – was great, but I felt disappointed for my kids, who obviously didn’t get the benefit of loads of G&Ts/ beer chasers

    • Rabbit says:

      Go up to the clubhouse on the day and see if you can pay to get in. I have done this before when flying PE, £60 which I think is well worth it considering how much booze I managed to drink 😉

      • Fenny says:

        That’s an interesting idea. Given how many PE upgrade vouchers I currently have, that would make sense if it works.

      • Leo says:

        Trouble is the VS Clubhouse is busier than it used to be now with the Delta pax, and the PE entry is or was dependant on it being quiet.

  • Louise says:

    OT but virgin related. They cancelled my flight out to Vegas next year, putting me on one the next day, which is rather inconvenient. Could I ask to be routed on delta via Salt Lake City instead?

  • Claire says:

    One Igloo seating 8 people is hardly going to make a huge impact. More likely raise expectations then disappoint when it’s full and they can’t get to try it out.

    • Richard says:

      I wonder what the acoustics are like inside. No doubt somebody will be doing face time showing it off to a woman at the other end wearing a bathrobe as seems to happen in most lounges now.