If you are flying on Virgin Atlantic between now and 14th January, you are in for something different.
Virgin has launched a tie-up with London’s Coppa Club to install one of their heated igloos on the roof of the Heathrow Clubhouse lounge.
Based on Lower Thames Street, Coppa Club has been placing its signature igloos on the Thames Path for the last two years, allowing diners to eat whilst enjoying views over the river. Reservations for 2017 sold out in four hours. Click to enlarge:
The igloo installed on the roof of the Virgin Clubhouse seats eight people. It has runway views and food and drink from the Clubhouse restaurant will be served inside. It is “luxuriously decorated in a Nordic style with Virgin flair”.
You can expect to see a number of new Virgin events and innovations going forward as the company attempts to bring back some of the sparkle it has arguably lost in recent years. One of the top Starwood marketing executives, Daniel Kerzner, has now taken the ‘customer experience’ role at Virgin Atlantic, and I think both companies have a similar DNA.
Unlike the ‘head of customer experience’ role at British Airways – in which the first two people to have the job resigned in frustration and the third was recruited internally, which defeats the object in many ways – Virgin is genuinely backing this as far as I can tell. Interesting times are ahead.
How to earn Virgin Points from UK credit cards (December 2020)
As a reminder, there are various ways of earning Virgin Points from UK credit cards. Many cards also have generous sign-up bonuses!
You can choose from two official Virgin Atlantic credit cards (apply here, one has a bonus of 15,000 Points):
You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.
(Want to earn more Virgin Points? Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)