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HfP competition:  Win Premium Economy flights to New York – YOU pick the airline

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In early January we ran a competition to win two economy class flights between London and New York.  It was a big success and generated a lot of interest in the industry.

Today we’re launching a similar competition, but this time we’re giving away two return Premium Economy flights between London and New York.  These should be worth at least £1,500.

Like last time this is a competition with a twist.

YOU get to decide which airline you fly with if you are the lucky winner.

The winner will receive two Premium Economy tickets between London Heathrow or London Gatwick to either New York JFK or Newark Liberty. The prize can be taken at any point up to 31st August 2018, subject to availability.  If you win you must be one of the two travellers.

This time I’m using some of my holidays snaps to promote the competition:

New York

What is going on here?

We are once again working with a major airline on a piece of research.  It wants to know what airline you would select for a Premium Economy flight if price was not an issue and airline miles or elite status benefits were not an issue.

We want to know your genuine preference. The best way to achieve this is to not make it a hypothetical question, but a real question, with real consequences!

On the entry form, you will be asked to select between (alphabetically) American Airlines, British Airways, Norwegian, Virgin Atlantic or someone else as your preferred carrier for a Premium Economy flight to New York.

You and a friend can be flying to New York in Premium Economy on the carrier you select.

Please note that:

  • You will not earn any airline miles on your tickets
  • You will not receive any status benefits
  • You will not receive lounge access, fast track security etc even if you have status with that airline unless it is included as part of their standard Premium Economy product

Do not consider any airline status you have or any miles you currently collect when selecting your airline. Your flights will not qualify for status or mileage benefits because the tickets will be issued using restrictive travel trade policies.

If you select ‘other’ you will be randomly booked onto one of the four named airlines.

Interesting, yes? All you need to do is pick an airline and tick the main factor that influenced your decision from a list of:

  • Ground benefits (Fast Track, lounge access, etc when offered)
  • Brand reputation
  • Crew and service
  • Food & Beverage
  • In-flight entertainment
  • On-board wifi
  • Previous experience
  • Seat comfort

New York

How to enter

Instead of the usual Gleam widget we are using Google Forms because of the information we need from you.  Click the button below (or click here) and you will be taken to the form you need to complete.

It is only three questions long (and multiple choice), so don’t worry! It will take less than 30 seconds to complete.

The competition will run for just over a week, closing at midnight on Thursday 29th March.  The winner must travel if they win – you cannot gift the prize to anyone else.

Good luck! Please feel free to share on social media using the buttons under the article.

Here are the rules: You must be over 18 years, a UK resident and not an employee of any of the airlines listed on the entry form to enter. Strictly one entry per person. The winner MUST be one of the travellers. The competition will close at midnight on Thursday 29th March. One entrant will be selected at random and will have 48 hours to confirm their details. If they do not respond, another winner will be drawn.

The prize is Premium Economy return flights for two people from a London airport to New York Newark or JFK on the airline chosen by the winner on their entry form. Flights are subject to availability and all travel must be completed by 31st August 2018. The competition is promoted by Head for Points, contact details on request. The name of the winner will be made available on request.

Your email address remains confidential and will not be passed to the sponsoring airline or used by Head for Points for any other purposes. Your airline preference, and the reason for your decision, will be aggregated with other respondents and given to the competition sponsor.

Comments (69)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Clive says:

    Nice one Rob. Let’s hope the feedback is taken onboard

  • Mike says:


  • James says:

    Whether it’s free or not influences my decision too.
    If you’re paying I’d prefer Cathay Pacific LHR-HKG-YVR-JFK with 3 or 4 days at each stop 🙂

    (Never flown this route but would let me visit a couple of extra interesting places !!)

    I guess you want more direct routes 😉

  • Andy S says:

    Virgin Atlantic Premium Economy if you’re not earning miles. You know exactly what type of seat you’ll get.

  • John says:

    Did we find out which airline won the economy competition?

  • Martin Smith says:

    My primary reason for choosing one airline over another is whether they fly from my local airport (Gatwick) without me having to track across London to Heathrow. This reason can not be expressed with the choices in the form though.

    • Andrew says:

      Geography and timing is important.

      Norwegian, for example, has an 11:25 departure from New York that arrives into Gatwick at 23:25. If that was an arrival at Heathrow, then I’d choose this budget airline over all the others. But it isn’t.

      It doesn’t matter what the class of travel, I detest overnight flights, so my choice of airline from NYC will first be filtered on which airline has a daytime option.

      • Nick says:

        But Virgin, BA and Norwegian all have daytime flights from New York. Sometimes even AA has one in the schedule. So then which do you pick?

  • Joe Blackman says:

    Hi Rob,

    Just a quick note on the survey itself. I note that one question says “(If you select ‘Other’ and you win, you will be randomly booked on one of the named airlines.)”.

    This in itself adds in a bias for people who answer the surveys. I.e the airline I would travel in PE with isn’t on the list, but if I won, I wouldn’t want to end up having a PE seat on all of those – which by default makes me choose an option on the list that is the ‘better of the bunch’ rather than selecting my real option, which would be other. Just thought I would feed this back seeing as there was much comment on getting the genuine preference.

    • Rob says:

      True, but at the same time the underwriter of this has no intention of buying you a ticket on Qantas via Sydney if you win ….!

      • Russell Gowers says:

        There are plenty of other airlines which fly direct though? US carriers, Lufthansa to name a few.

        From the list I picked American, having been in their economy seat on a 787 and found it better than BA WTP!

      • Joe Blackman says:

        Yes, I get the point there. I suppose maybe it would have been better just to discard the ‘other’ option if you wanted an unbiased survey – as I know my selection was certainly biased which means the day certainly will be inaccurate. Just a point for future surveys that’s all – I’ve done lots of these exercises through my various companies and it can be strange how something small can skew results!

    • Basil says:

      Exactly. I’m not knocking the competition at all in the slightest – I think it is a super idea. However, there is still much bias in there. For example, for me another bias is that I’ll pick AA or BA simply because if won, I’ll use BA to get down to LHR and back to ABZ. Thus OWE benefits on those segments and easy transfer between T3 (if needed) and T5. Plus lounge access using DragonPass. If the competition was open to all carriers, and from local airport in the UK, I suspect the outcome would be different. As stands, BA (who I have my money on paying for the competition) will likely get the results they want but based on flawed data. Sill: it is a FUN idea!!! And I’m not knocking it! I assure you!

  • Trevor says:

    Thanks Rob. Great competition.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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