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What does Fans of M.O. (Mandarin Oriental’s new programme) offer you when you stay?

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Luxury hotel group Mandarin Oriental has finally launched a loyalty programme – but one that isn’t a loyalty programme in the usual sense.

There are no points to collect and tiers to reach. Instead you get benefits simply for signing up to the programme.

Signing up is free and irrespective of how and where you book you will get complimentary wi-fi, a welcome amenity and members only offers.  Click to enlarge:

fans of M. O. mandarin oriental

Mandarin Oriental is, however, trying to get guests to book directly which is why there are additional benefits for ‘Fans of M.O.’ who choose to book via the Mandarin Oriental website.

The additional benefits available, out of which the guest can choose two per stay for up to two rooms, are:

  • early check-in at noon
  • late check-out at 4pm
  • a dining and spa credit
  • daily breakfast
  • a room upgrade
  • streaming WiFi
  • a ‘celebratory treat’
  • pressing services (eg ironing!)

fans of M. O. benefits

The website states that ‘benefit details may vary by hotel and will be listed during the online booking process’.

It is not clear from the website whether launching ‘Fans of M.O.’ means that booking via a luxury travel agent who is part of the ‘MO Fan Club’ will become irrelevant or if a travel agent will be able to arrange more than two benefits for your stay.

It’s worth noting that signing up to the programme is free but if you look at the T&Cs you will see that it is compulsory for members to receive marketing communications.

By enrolling in the Programme, consent is given to MOHG to collect and use Member’s personal information in connection with the Programme. By providing contact information, Members agree to receive marketing communications, including offers and promotional messages, from MOHG and MO Hotels.

You can change the frequency but ‘in order to remain a Fan of M.O., you will receive limited emails regarding the programme, your membership and transactional updates

Conclusion

As it is free to enrol and certain benefits will be added to your stay irrespective of where you booked, ‘Fans of M.O.’ sounds like a no-brainer if you plan to stay at a Mandarin Oriental Hotel in the near future.

Whilst booking direct is now a lot more beneficial than going via a traditional travel agent, you might want to check with a luxury travel agent who is part of M.O.’s ‘Fan Club’ network (we work with Emyr / Bon Vivant) before booking to see whether or not they can arrange the same or more benefits for your stay.

You can learn more about ‘Fans of M.O.’ here.

(Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Promos’ link in the menu bar at the top of the page.)

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Comments

  1. Darren says:

    My experience with benefits from MO when booking direct have been poor, using an agent was always better, sometimes stellar.

    This may be a game changer but it will be interesting to see if the upgrades develop into real life. Breakfast and early/late check in/outs is very good and some of the onsite restaurants are world class, giving the F&B credit some worth.

  2. Is Fans of Mandarin Oriental just an unbelievably naff name that might be more appropriate as “Fans of Travelodge” or is it supposedly referring to days of yore when the cooling system at Mandarin Oriental establishments would have consisted of fans operated by Punkah Wallahs?

  3. Peter K says:

    Irrespective of whether the benefits are useful, what a poor choice of name for their club. It’s not catchy but more GCSE project worthy (or worse).

    • As Darren pointed out above, it’s a reference to their fan logo. Their adverts use celebrities with the tagline, “He/She’s a Fan”.

  4. Ciaran says:

    Interesting. I just registered and made a dummy booking. The dining credit offered for a suite at the MO Hong Kong was HKD400, half as generous as the $100 I can get when using my “Fan Club” travel agent. Caveat emptor!

  5. Effectively offering everyone the choice of an room upgrade does not seem practical.

    • Darren says:

      I dont think this will happen in practice, “we will do our best” gives them a get out of jail free card.

      “I’d like an upgrade please”
      “we will do our best but unfortunately we are fully booked at the moment”

  6. Does anyone know if MO’s are bookable via Amex FHR? I don’t have a Platinum at the moment to check, but should do in a couple of weeks.

  7. I signed up as I have a trip to Washington later in the year. Its very disappointing and your better booking via FHR. The breakfast benefit is for one so you will not be able to combine the upgrade and breakfast if there are two of you.
    Going via FHR the rate is the same as the hotel.

    Might stick to the The Willard which I got on points before the price hike.

  8. Is it just me that the sign up doesn’t work at all? It’s even more crazy to see after you hit sign-up, all your private information is on the address bar……

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