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‘The Unbound Collection’ by Hyatt starts to get real momentum

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‘The Unbound Collection’ is Hyatt’s attempt to copy Marriott’s Autograph or Hilton’s Curio Collection.

It is a brand that luxury independent hotels can join which does not force them to ‘Hyatt-ise’ their property.  Hotels can continue to use whatever toiletries they want, whatever bedding they want etc whilst still benefiting from Hyatt’s marketing clout and the loyalty of World of Hyatt members.

This week, Hyatt announced that Hotel Sofia in Barcelona will join ‘The Unbound Collection’ in January.  This is a five star hotel with 465 rooms situated on Avenida Diagonal.  A photo is below.

Hotel Sofia Barcelona, Hyatt Unbound Collection

Other recent additions to ‘The Unbound Collection’ include Nish Palas in Istanbul and Hôtel Martinez in Cannes.  Other European hotels coming soon include Great Scotland Yard Hotel in London, Párisi Udvar Hotel in Budapest and Hôtel du Louvre in Paris.

Hyatt already has some exceptional European properties – Park Hyatt Milan, Park Hyatt Hamburg, Park Hyatt Paris Vendome, Grand Hyatt Berlin etc – and if it carries on at this rate, Hyatt will become a real force in luxury hotels in Europe.

You can find out more about ‘The Unbound Collection’ here.


World of Hyatt update – January 2022:

Get bonus points: Click here for our article on Hyatt’s ‘Bonus Journeys’ promotion. This earns you 2,022 points for every two nights you stay until 20th April. Registration closes on 15th March.

New to World of Hyatt?  Read our overview of World of Hyatt here and our article on points expiry rules here. Our article on what we think World of Hyatt points are worth is here.

Buy points: If you need additional World of Hyatt points, you can buy them here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Hyatt and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

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