‘The Unbound Collection’ is Hyatt’s attempt to copy Marriott’s Autograph or Hilton’s Curio Collection.
It is a brand that luxury independent hotels can join which does not force them to ‘Hyatt-ise’ their property. Hotels can continue to use whatever toiletries they want, whatever bedding they want etc whilst still benefiting from Hyatt’s marketing clout and the loyalty of World of Hyatt members.
This week, Hyatt announced that Hotel Sofia in Barcelona will join ‘The Unbound Collection’ in January. This is a five star hotel with 465 rooms situated on Avenida Diagonal. A photo is below.
Other recent additions to ‘The Unbound Collection’ include Nish Palas in Istanbul and Hôtel Martinez in Cannes. Other European hotels coming soon include Great Scotland Yard Hotel in London, Párisi Udvar Hotel in Budapest and Hôtel du Louvre in Paris.
Hyatt already has some exceptional European properties – Park Hyatt Milan, Park Hyatt Hamburg, Park Hyatt Paris Vendome, Grand Hyatt Berlin etc – and if it carries on at this rate, Hyatt will become a real force in luxury hotels in Europe.
You can find out more about ‘The Unbound Collection’ here.
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