IHG’s new voco brand to open in Dubai, rebranding the Nassima Royal Hotel
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voco is IHG’s latest hotel brand. We discussed it in this article when it launched.
Voco is to be an ‘upscale conversion’ brand, allowing existing luxury hotels to switch to IHG without needing to undertake expensive changes to meet the brand standards demanded by Holiday Inn, Crowne Plaza etc. It only seems to require the hotel to put in a lot of yellow furnishings 🙂
You can learn more about the brand here.
One of the first voco hotels is the St David’s Hotel in Cardiff, which IHG acquired when it bought Principal Hotels recently. Here is the voco St David’s website.
voci has just added a new property in Dubai. It isn’t one I’d ever heard of, although keeping track of Dubai’s ever-changing hotel scene is beyond the ability of mere mortals. The Nassima Royal Hotel on Sheikh Zayed Road will soon be voco Dubai.
Looking at the Nassima website, the hotel looks very smart and very funky. Don’t get too excited by the mention of beach views – that is mainly due to the fact that it is 51 stories high and not because it is near the beach.
voco Dubai is not yet bookable, and IHG is saying that rooms will be available from 1st April. The voco Dubai website is here but, with little information, you should use the Nassima site instead for now.
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