The only logic quoted is that Shai Weiss, the new CEO, is Israeli. However, there are a couple of other potential reasons:
the Dubai flight terminates at the end of the March, freeing up a pair of landing slots which would presumably work OK for an overnight Tel Aviv flight (EDIT: apparently these slots are being used for the additional Boston flight)
alternatively, a day flight could presumably be fitted around existing North America services (it would be a 12-hour round trip)
the arrival of the A350 fleet from mid 2019 will give Virgin Atlantic extra capacity, especially when coupled with the four ex-Air Berlin A330 planes leased in 2018
If this is true, it would be an interesting strategic move for Virgin which has been focusing very heavily on North America for growth in recent years.
How to earn Virgin Points from UK credit cards (February 2023)
As a reminder, there are various ways of earning Virgin Points from UK credit cards. Many cards also have generous sign-up bonuses.
You can choose from two official Virgin Atlantic credit cards (apply here, the Reward+ card has a bonus of 15,000 Virgin Points):
You can also earn Virgin Points from various American Express cards – and these have sign-up bonuses too.
American Express Preferred Rewards Gold is FREE for a year and comes with 20,000 Membership Rewards points, which convert into 20,000 Virgin Points.
The Platinum Card from American Express comes with 30,000 Membership Rewards points, which convert into 30,000 Virgin Points.
Small business owners should consider the two American Express Business cards. Points convert at 1:1 into Virgin Points.
(Want to earn more Virgin Points? Click here to see our recent articles on Virgin Atlantic and Flying Club and click here for our home page with the latest news on earning and spending other airline and hotel points.)