IMPORTANT: Following changes to the American Express sign-up bonus rules in March 2019, this article is now out of date and you should not rely on it. Please click here to read an article outlining the new Amex bonus rules.
We don’t do very many ‘first principles’ articles on Head for Points. However, I ran a version of this article a year ago and it was very popular. More importantly, I’ve ended up emailing the link to at least one reader per day since then so I know it is a key topic.
Many of us will be taking advantage of the New Year to make a fresh start on their loyalty credit card strategy. A lot of people do not fully understand the rules on what American Express sign-up bonuses they can get, which might mean that you are missing out on some free points and miles.
The question we are looking at is: what are the rules regarding earning a sign-up bonus when you take out an American Express credit or charge card?
The simple answer is: you will receive a bonus (subject to hitting the qualifying spend target) if you do not have, or have not had in the last six months, an Amex card which earns the same rewards currency.
Let’s look into this more closely.
The rule does not relate to just the card you are applying for. It also applies to cards which offer the same kind of reward.
For the cards we cover on Head for Points, the main rewards currencies are:
Cards which offer Membership Rewards points:
- Preferred Rewards Gold credit card Representative APR 57.6% variable inc fee (free in year 1)
- Platinum charge card
- Amex Rewards credit card Representative APR 22.9% variable
- plus Green, Centurion, Gold Business and Platinum Business charge cards
Cards which offer Avios:
- British Airways credit card Representative APR 22.9% variable
- British Airways Premium Plus credit card Representative APR 76.0% variable inc fee
Cards which offer Marriott Rewards / Starwood Preferred Guest (now the same thing) points:
- Starwood Preferred Guest credit card Representative APR 39.7% variable inc fee
Cards which offer Nectar points:
- Nectar credit card Representative APR 28.2% variable inc fee (free in year 1)
Here are a few points you should note:
To clarify, you cannot get a sign-up bonus on a card if you have had another card in the same ‘family’ above in the last six months. If you have or recently had an Amex Platinum, you cannot get a bonus if you apply for an Amex Gold, for example. There are NO restrictions on you getting a British Airways, Starwood or Nectar card as they belong to a different ‘family’ on my list.
The six months rule only applies to cards on which you were the primary cardholder. Being a supplementary cardholder on someone else’s American Express card does not matter. If you are currently a supplementary cardholder on your partners BA Amex, for example, you WILL still get a bonus if you apply for your own BA or BA Premium Plus Amex.
Cards which are not issued directly by Amex have no impact on this discussion. If you only have the Lloyds Bank Avios credit card, you WILL still get the bonus on either of the two British Airways American Express cards or any other card listed above.
Just because you have previously converted Membership Rewards points into Avios, Starwood or Nectar does NOT block you from the bonus on the dedicated British Airways, Starwood or Nectar American Express cards. A lot of people are confused about this in my experience.
More importantly – and a common mistake – you cannot get a bonus on a Gold Business or Platinum Business card if you have or recently had a personal Gold, Green, Platinum etc. This is because a company cannot have a Membership Rewards account, only an individual. The Membership Rewards account for a Gold Business or Platinum Business is in the personal name of the individual who applies and so the standard rules apply.
You cannot have both the free British Airways credit card and the paid British Airways Premium Plus credit card. Upgrading or downgrading between the free and paid BA cards will not trigger a bonus because you will have had an Avios-earning card in the last six months.
Similarly, if you switch from Platinum to Gold or vice versa (although you can have both) you will not receive a bonus on the new card You should also note that you do not get your first year of Gold free if you downgrade from Platinum – the £140 kicks in immediately.
You can apply for the Starwood Preferred Guest Amex – and gets its generous sign-up bonus – irrespective of what other Amex cards you have. The only no-no would be if you have cancelled an SPG card in the last six months. The bonus is 30,000 Marriott / Starwood points which is worth roughly £150 of free hotel stays or 10,000 Avios or other airline miles.
Similarly, you can apply for the Nectar Amex – and gets its generous sign-up bonus of 20,000 Nectar points, worth at least £100 – irrespective of what other Amex cards you have. The only no-no would be if you have cancelled a Nectar Amex card in the last six months. This card is free for the first year.
I hope you found this helpful in clarifying any confusion. Please post any further questions in the comments – I will add the best ones back into this main article.
If you want to know more about any of the cards above, here are my reviews:
American Express Preferred Rewards Gold review, American Express Platinum review, American Express Rewards (ARCC) review, British Airways American Express (BA Amex) review, British Airways Premium Plus American Express (BAPP Amex) review, Nectar Amex review, Starwood Preferred Guest (SPG Amex)
Want to earn more points from credit cards? – November 2020 update
If you are looking to apply for a new credit or charge card, here are my November 2020 recommendations based on the current sign-up bonus.
British Airways American Express
5,000 Avios for signing up, no annual and a companion voucher for spending £20,000 Read our full review
British Airways American Express Premium Plus
25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review
American Express Preferred Rewards Gold
Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review
The Platinum Card from American Express
30,000 points and an unbeatable set of travel benefits – for a fee Read our full review
Virgin Atlantic Reward+ Mastercard
15,000 points bonus and the most generous non-Amex for day to day spending Read our full review
Earning miles and points from small business cards
If you are a sole trader or run a small company, you may also want to check out these:
American Express Business Gold
20,000 points sign-up bonus and free for a year Read our full review
American Express Business Platinum
40,000 points sign-up bonus and a long list of travel benefits Read our full review
British Airways Accelerating Business American Express
Earn both Avios and BA On Business points with your business spending Read our full review
Capital On Tap Business Rewards Visa
The most generous Avios Visa or Mastercard for a limited company Read our full review
Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history. By recommending credit cards on this site, I am – technically – acting as a credit broker. Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.