You can now book the new ‘all suite’ Conrad New York Midtown hotel on Hilton Honors points

If you are flush with Hilton Honors points, a very interesting new redemption option in New York is now available – Conrad New York Midtown.

Back in 2017, Hilton quietly look over management of The London NYC hotel.  This is a property with a troubled history which opened as an unbranded ‘virtually all suite’ hotel at entirely the wrong point in the economic cycle. 

Readers with long memories may remember that Gordon Ramsay ran the restaurant and it gained two Michelin stars within a year of its 2006 launch.  There was also a branch of Maze at one point as well as a high profile bar.

A substantial refurbishment programme was launched by Hilton and is nearing completion.  You do NOT want to book into this hotel today because, looking at reports, the building works are disruptive and running late with many guests being decanted to other Hilton properties nearby.

However …. in a couple of months the hotel should finally switch over to being the Conrad New York Midtown.

The Conrad New York Midtown website is here if you want to find out more.  It is located on West 54th – for comparison, the southern boundary of Central Park is West 59th.

This is the 2nd Conrad hotel in New York

There is already a Conrad in New York in Battery Park – see here.  I like this hotel a lot – see my Conrad New York review here – because it is ‘all suite’ and I have stayed there 3-4 times.

In a city where hotel rooms are not exactly spacious, being guaranteed a suite, often with a view of the Hudson river, was always a good result.  The location has also got a lot more attractive in recent years as the World Trade Centre redevelopment concluded and new attractions such as the Oculus transport hub and the revamped Brookfield Place shopping centre took shape.

For those of you who insist on being in Midtown, you now have a good points alternative.

The Conrad New York Midtown on points

Let’s get one thing out of the way first.  Conrad New York Midtown is not a bargain, coming in at 95,000 Hilton Honors points.  This is as expensive as it gets.  However, you are getting a lot for your money.

Let’s take a look at the Conrad New York Midtown website for a stay in September.

There are THREE room categories available for redemption at 95,000 points.  You are NOT confined to the base room category.

For 10th September, for example, I can book:

City View Deluxe (325 sq ft) – 95,000 points or $635 inc tax Advance Purchase

City View Junior Suite (425 sq ft) – 95,000 points or $670 inc tax Advance Purchase

City View One Bedroom Suite (525-550 sq ft) – 95,000 points or $704 inc tax Advance Purchase

If you have Hilton Honors status, you should note that there are another eight room categories available for cash (Park View One Bedroom Suite, Park View Executive One Bedroom Suite, City View Two Bedroom Suite, Sky Suite, Atrium Suite, Apartment, Park View Apartment, The Penthouse).  This means that your potential upgrade could be very good if you book into a City View One Bedroom Suite originally.

All of the photographs in this article are of the One Bedroom Suite.

You can still buy Hilton Honors points with a 100% bonus

It this deal looks interesting, remember that Hilton Honors is running a promotion offering a 100% bonus when you purchase 5,000+ points.

The Hilton ‘buy points’ page is here.

Regular readers of Head for Points will know that I tend to value Hilton points at 0.33p each.  You are paying 0.38p ($800 / £612 for 160,000 at the top end) here if you buy the maximum so the maths in general doesn’t work.

However, the maths DOES work at Conrad New York Midtown.

A five-night stay from 9th to 14th September in a One Bedroom Suite would cost $3,205 including taxes, and this is for the cheapest non-refundable rate.

Hilton does ‘five nights for the points of four’ if you have Hilton Honors status.  As Hilton will status match you from any other hotel scheme where you may have status – see this article – most HFP readers should qualify for this.  Five nights would cost you (95,000 x 4) 380,000 points which would cost $1,900 with this deal. 

The snag is that you are capped at buying 160,000 points per year.  However, remember that you can pool points between Hilton members for free so it is now easier for different people to buy points and merge them together.  New members of Hilton Honors cannot buy points immediately so you cannot open additional accounts just to take advantage of this offer.

You can buy points via this link.  The offer ends on 28th May.

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How to earn Hilton Honors points and status from UK credit cards (April 2025)

There are various ways of earning Hilton Honors points from UK credit and debit cards.  Many cards also have generous sign-up bonuses.

There are two dedicated Hilton Honors debit cards. These are especially attractive when spending abroad due to the 0% or 0.5% FX fee, depending on card.

You also receive FREE Hilton Honors status for as long as you hold the debit cards – Gold status with the Plus card and Silver status with the basic card. This is a great reason to apply even if you rarely use it.

We reviewed the Hilton Honors Plus Debit Card here and the Hilton Honors Debit Card here.

You can apply for either card here.

SPECIAL OFFER: Until 30th April 2025, the annual fee on the basic Hilton Honors debit card is halved from £60 to £30. The sign-up bonus is also easier to earn – you need to spend £1,000 either in the UK or abroad within three months. The usual bonus rule requires you to spend the full £1,000 outside the UK.

NEW: Hilton Honors Plus Debit

10,000 bonus points, Hilton Gold status and NO FX fees Read our full review

NEW: Hilton Honors Debit

2,500 bonus points, Hilton Silver status and 0.5% FX fees Read our full review

There is another way of getting Hilton Honors status, and earning Hilton Honors points, from a payment card.

Holders of The Platinum Card from American Express receive FREE Hilton Honors Gold status for as long as they hold the card.  It also comes with Marriott Bonvoy Gold, Radisson Rewards Premium and MeliaRewards Gold status.

We reviewed American Express Platinum in detail here and you can apply here.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

You can also earn Hilton Honors points indirectly with:

• American Express Gold (20,000 bonus Amex points)
• American Express Rewards Credit Card (10,000 bonus Amex points)

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

and for small business owners:

• American Express Business Gold (20,000 bonus Amex points)
• American Express Business Platinum (50,000 bonus Amex points)

The conversion rate from American Express to Hilton Honors points is 1:2.

Click here to read our detailed summary of all UK credit cards which can be used to earn Hilton Honors points.