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What benefits does the Heathrow Rewards Premium membership tier get you?

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Heathrow Rewards, the loyalty scheme for the shops and car parks at London Heathrow, has a little known ‘Premium’ tier. 

Due to an unplanned spending spree by my wife on the way to Jersey recently, I am now close to reaching it.  I went off to look again at the benefits I will get when I tip over, which is highly likely given that I still have five months to do it.

How do you earn Heathrow Rewards points?

We wrote a full review of how Heathrow Rewards works in this article.

Heathrow Rewards

In summary, Heathrow Rewards gives you 1 point for every £1 spent in Heathrow (1 per £10 on foreign exchange) or on Heathrow Express tickets (online bookings only).  There is also a partnership with Rocketmiles to earn points from your hotel bookings.

Once you’ve earned points you can exchange them for miles or shopping vouchers.  The airline transfer partners are:

  • Aegean Miles+Bonus
  • Asia Miles
  • British Airways Executive Club
  • Aer Lingus AerClub
  • Emirates Skywards
  • Lufthansa Miles & More
  • Royal Brunei Royal Skies
  • Singapore Airlines Krisflyer
  • Virgin Flying Club

The minimum transfer is 250 Heathrow Rewards points = 250 miles.

As the alternative is swapping 500 points for a £5 Heathrow shopping voucher (or a £10 parking voucher), you are effectively ‘paying’ 1p per airline mile.  This is still a good deal in most cases but bear the alternative in mind before you transfer.

The smallest voucher redemption is for 500 points, so if you only have 250 points and are unlikely to earn any more, airline miles are your only redemption option.

Heathrow Rewards Premium

What is the Heathrow Rewards Premium tier?

Heathrow Rewards has always had a Premium tier.  You used to need to spend just £500 in a calendar year to qualify and would then receive double points (2 per £1) on all of your Heathrow shopping, parking and Heathrow Express tickets.  There was also a small bonus of 100 points when you first qualified for Premium.

Two year ago, the airport decided to jazz up the benefits of Premium whilst raising the qualifying threshold to £750.  Travelex and Rocketmiles spend is not included in the £750 target.

When you hit £750 of spending, you will receive Premium status for the remainder of the current calendar year and all of the following year.

The core benefit of being a Heathrow Rewards Premium member is double base points.  You will earn 2 points (so 2 airline miles) per £1 spent, rather than 1 point per £1 spent.

You also receive:

5,000 bonus Heathrow Rewards points with your first Rocketmiles hotel booking after achieving Premium (new customers only)

One-off £10 discount when you spend £100 at World Duty Free

That’s about it, unfortunately.

When the Premium tier launched, there were other benefits such as four Heathrow Express Business First upgrade vouchers per year.  These now appear to have been withdrawn.  You also qualified for premium wi-fi, but this is now free to all in the airport.

Premium members do receive additional points on some other services:

750 points for referring a friend to Heathrow Rewards (500 points for standard members)

150 bonus points when you book Heathrow Porters (not available for standard members)

150 bonus points when you book Shop & Collect (100 points for standard members)

150 bonus points when you use Reserve & Collect (100 points for standard members)

150 bonus points when you use Home Delivery (100 points for standard members)

Is Heathrow Rewards Premium worth having?

It isn’t worth pushing for, no.  There is some value to it – mainly an extra 1% return on your spending for the rest of the current and all of the following year – but this isn’t worth much.

The Rocketmiles offer (5,000 points on your first booking after hitting Premium) sounds attractive, but Rocketmiles runs identical ‘open to all’ offers during the year.  You can earn 5,000 Heathrow Rewards points, irrespective of your tier, with the Rocketmiles hotel bonus I explain in this article.

Of course, if you can hit Premium naturally via your airport spending then you should definitely ensure you claim your points.

When Premium launched there was one additional perk.  When Heathrow Rewards ran a transfer bonus to an airline, Premium members would get a 100% bonus whilst standard members only got 50%.  This WAS a valuable benefit.  However, transfer bonuses have been thin on the ground recently and those we have seen have not offered special deals for Premium members.

Comments (13)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Irons80 says:

    The supposedly one off £10 off works for me everyone! And that’s on top of any other offers you have

    I have found the premium tier useful – also the double value on parking is great… had 12 days of short stay parking for about £15

  • Boon says:

    Speaking of Heathrow… Anyone know any ways to get discounts on the official Heathrow T5 short stay parking?

    • Andrew says:

      Don’t bother using it. Park in Long Stay for 2 hours for free and get the transfer bus?

      Likewise with EDI, park in Long Stay for 30 minutes for free pick-up and drop-off. Can take the bus, or it’s an easy walk.

  • Alex says:

    They refuse to register purchases at WDF if buying cigarettes which is a bit annoying…

  • Stu N says:

    Any news on lowering thresholds for 2020 qualification?

  • Cheshire Pete says:

    Yeah, I manually kept having to request the HEX upgrade codes. They were supposed to be attached to your quarterly statement, but mine never ever appeared! Didn’t even know they had been scrapped now!

  • Craig W says:

    Do we know how quickly this status is reflected on your account? If you bought a watch for example, would it be worth doing a £750 transaction initially and then putting the rest through as a second transaction, hoping to get double points on the second (bigger) portion?

    • MarkZ says:

      In my experience, it depends on the airport retailer. Some transactions reconcile overnight, others take several days. I don’t believe that I ever saw a transaction appear on my account within minutes.

      • Craig W says:

        okay – thanks for letting me know

      • Jim says:

        Dixons Travel appear immediately as long as 1. The machine is charged and 2. it scans your app barcode. If not, then 3. As long as the number is manually entered correctly either then or later on. I’ve had about a near 100% success rate over the years, especially in T5 main terminal. Right down to ‘machine not charged, number written down on a scrap piece of paper, then points seen as added as I sip a glass of champagne in GF. I can’t recall whether upgrade to premium was instant or not. There are a few more tricks but I’m keeping them quiet 🙂

    • onlysuites says:

      Wife bought a bag which they put through straightaway the next transaction counted as double.

    • Olu says:

      same exact thing i was wondering, cause it makes sense to buy a watch at the airport cause of Duty free, double points if you have heathrow rewards and pay with an AMEX

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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