Maximise your Avios, air miles and hotel points

Has Finnair lost the plot with its new ‘Business Light’ tickets?

Links on Head for Points may pay us an affiliate commission. A list of partners is here.

Finnair is the latest airline to move to ‘unbundling’ its business class product with the launch of ‘Business Light’ tickets.

You should be very wary of this because you could very easily find yourself booking a discounted ticket which gets you, well, not very much.

‘Unbundling’ is a slightly bizarre concept which doesn’t apply to many other aspects of life.

Finnair Business Light fares

Pret may offer you 50p off a coffee if you bring your own cup. However, many other businesses – such as WeWork – have succeeded by bundling things which were not bundled before. Your WeWork office comes with furniture, signage, cleaning, electricity, high speed internet, free access to meeting rooms, printing and free beer, tea and coffee. You can just turn up and get to work. Unbundling is not a trend happening everywhere else.

How have airlines approached unbundling?

Unbundling CAN work when you separate out aspects of a service and charge a realistic premium for adding them back.

If a service represents a genuine cost to the airline (ie if you can’t use the lounge, the airline saves money, so your ticket is cheaper) and you can add it back at a fair price then people should accept it.

The problems with unbundling business class flights revolve around:

  • the services removed do not justify the small discount in the product price
  • the services removed often save the airline nothing (eg removing priority boarding saves no money – it only impacts where you are in the queue) but do inconvenience passengers
  • the cost of adding the services back is often disproportionately high
  • most importantly, business travel policies often force flyers to take the cheapest fare – and if the cheapest fare is the one with no lounge access, no priority boarding, no priority security, no seat assignment and reduced mileage, you’re stuck

How do Finnair’s new ‘Business Light’ tickets look?

Unsurprisingly, Finnair believes that it is “addressing the increasing trend for personalisation of the travel experience”.

I’m sure you thought the same thing when British Airways removed your free seat assignments.

These are the three fare categories you can now book in Finnair business class:

Finnair business light ticket rules

What is missing with Finnair Business Light’?

It would actually be easier to tell you what is included – ie your seat. That’s about it.

You are NOT getting:

  • access to airport lounges
  • checked baggage (these are Hand Baggage Only long-haul business class tickets)
  • seat selection
  • priority check-in
  • priority security
  • priority boarding
  • your standard amount of frequent flyer miles

The last one is not an issue if you credit your Finnair flight to British Airways Executive Club. However, it is possible that BA may change its rules so that ‘Light’ tickets earn fewer Avios.

It is not clear if oneworld elite members will still receive their standard benefits. If so, most of the benefits above – lounge access, check-in, security, boarding – will come back.

Do I make a huge saving by booking Finnair’s ‘Business Light’ tickets?

Don’t be silly.

Here is some typical pricing from London to Hong Kong via Helsinki. This is for the outbound flight only, ie the outbound half of a return flight:

Finnair business light prices

The saving for losing all of the items listed above is £120, or about 11% vs Business Classic.

I don’t know how many people travel to Hong Kong with just hand baggage, but if you have a suitcase then much of that saving is swallowed immediately.

If you are crediting your flight to Finnair Plus, the reduction in frequent flyer miles earned (3,000 fewer) is costing you £30 of value.

Conclusion

A saving of £120 to remove lounge access and potentially remove free seat selection would not be unreasonable.

I am also in favour of letting passengers, as Luthansa does, upgrade to Business Class for a modest premium on quiet flights but without getting any additional benefits. This is a fair trade off.

Finnair, unfortunately, seems to have gone too far. What benefit does removing priority check-in or priority boarding bring? It still takes the airline the same amount of time to deal with all of the passengers. All it will do is annoy passengers who may have been forced into ‘Business Light’ by their corporate travel department.

The only thing that Finnair seems to have achieved from these changes so far is to generate a large amount of critical coverage online. I’m not sure it is the right way to attract the few business travellers who will be looking to fly long haul premium cabins this Summer.

Comments (81)

  • mutley says:

    Free beer? I been missing a trick, I have used Regus/ Spaces for several years and not seen a drop!

    • Rob says:

      It’s unbundled – need to pay and bring your own in!

    • Mike says:

      In our WeWork, it’s free lager and cider on our floor and a greater selection on the ground floor (after 3pm).

  • riku says:

    I don’t think any Finnish companies will be “forcing” their employees into business light. Every company based in Finland that I know has an economy only travel policy. The same goes for other nordic countries as well and Thai even market their business class seats as premium economy CPH-BKK because nordic corporates won’t pay for business class.

  • Joe says:

    Weeper has hardly succeeded though has it.

    • Rob says:

      It has massively succeeded in terms of customer satisfaction. Big companies are even paying them now to take over their existing buildings and deliver the WeWork environment to their staff.

  • Paul says:

    I wouldn’t say its unbundling but I recently flew with Lufthansa. I paid relatively little difference between economy and business and afterwards I realised why.

    No business class check in, lounge contract in Tbilisi or priority boarding then the lounge was closed when I arrived at Munich.

    It seems like it had already been unbundled. I suppose the difference I paid was for a seat at the front, with an empty one next to me and a breakfast meal.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.