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Accor is launching a luxury ‘soft’ hotel brand – its 39th

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Accor is following IHG – which launched its Vignette brand last month – in launching a ‘soft’ brand for upmarket hotels that want to join its system.

Similar to Marriott’s Autograph Collection, Hyatt’s Unbound Collection and Hilton’s Curio Collection, it will allow hotels to access the Accor ‘system’ without signing up to a full set of brand standards or a management contract.

The good news is that the hotels will become part of Accor Live Limitless, allowing you to receive status benefits on stays and to earn and redeem Accor Live Limitless points.

Accor Emblems Collection

The new brand is called EMBLEMS. The capitalisation is deliberate.

As Accor says:

“Some hotels are not just hotels. They are true flagships, icons, the pride of a nation. EMBLEMS was created to bring together these jewels of the crown.

No matter the destination, staying at EMBLEMS offers the unique feeling of being part of the most exclusive and select club. The EMBLEMS Collection features luxury and iconic hotels around the world, each with a one-of-a-kind blend of legacy, atmosphere, style and charm.

Choosing EMBLEMS is choosing to experience memorable and magical moments in unique and coveted destinations.”

Interestingly, the brand has been launched without any publicised signings. According to documents posted on Flyertalk, the first hotel will be Le Vendôme Beirut, which was previously an InterContinental.

EMBLEMS takes Accor to 39 hotel brands, which is the sector record and comfortably ahead of Marriott which only just scrapes past 30.

You can find out more on this page of the Accor website.

Accor Live Limitless update – May 2024:

Earn bonus Accor points: Accor is not currently running a global promotion

New to Accor Live Limitless?  Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.

Want to earn more hotel points?  Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

Comments (24)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • flyforfun says:

    Nectar Bonus on for those looking to switch energy suppliers. Probably too late for the transfer bonus above:
    12000 Nectar points for a 2 year fix
    6000 Nectar points for a 1 year fix
    No exit fees!!
    Boosted rate until 24/10/22 (normally 8K)
    Paid within 30 days of account going live.

    I normally wouldn’t be tempted but my current rate ends Sept 30 and it’s coming up top of my list on Money Saving Expert’s Cheap Energy Club.

    • Tim says:

      Smart meter is required for Sainsbury’s energy. That may put some off

      • RichS says:

        No you don’t

        • Tim says:

          When you go through to get a quote website says
          “By choosing this tariff you agree to have a Smart meter installed where eligible. There are no exit fees with”

        • southlondonphil says:

          Whilst Sainsbury’s WILL sell you energy at the Standard Variable Tariff rate without rquiring you to get a Smart Meter, it comes with no Nectar Points sign-up bonus. Ts & Cs of the bonus-earning tariffs require you to have a Smart Meter

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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