Virgin Atlantic has announced a further set of status extensions for Flying Club members.
If you have Gold or Silver status with Virgin, you will see an additional SIX months of status has been applied to your account.
(If you don’t see it yet, give it 24 hours. Do not call Virgin Atlantic.)
This is the fifth extension that members have received to date, and means that members who held status in March 2020 will have seen a total extension of 24 months.
All outstanding Clubhouse, upgrade and 2-4-1 vouchers have also been extended by a further six months.
It’s not clear if Virgin Atlantic sees this as a final extension or not. Even if long-haul travel to the USA opens up in the next few months, both Virgin Atlantic and British Airways face a more fundamental problem.
Current status programmes are based on generating a certain number of members at each tier in order to control benefits such as lounge access.
Unless there are medium term changes to how the loyalty programmes operate – such as permanent cuts in tier point requirements – the airlines will soon start to haemorrhage status members as they fail to requalify. BA’s 25% cut in tier point requirements is unlikely to be enough to keep the tier numbers where they should be, and alienating current status members will be the last thing that anyone wants to do..