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Exclusive: Pret A Manger to launch ‘Pret Perks’ loyalty scheme in the UK

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Pret A Manger is preparing to launch a UK-wide loyalty scheme called ‘Pret Perks’, we can exclusively reveal.

Information is scant so far. It will be based on traditional coffee shop schemes, with customers earning one ‘star’ for every purchase. The slogan is ‘The more you Pret, the more you get’.

Stars can be redeemed for ‘perks’. You will require 10 stars to receive a free product – it isn’t clear what products are included.

It appears that Pret Perks will initially only be available to iPhone users, with the app behind the scheme only being offered through the App Store. You will get one free star for signing up. You need to scan the QR code from the app to collect your ‘stars’.

You will NOT earn ‘stars’ when claiming a free coffee from your subscription unless something else is bought at the same time. All Pret coffee subscribers will receive a nominal one star per month as part of their subscription.

One attempt at gaming the system is already blocked in the rules. Any purchases made in quick succession will be amalgamated together, so you cannot buy a coffee and a sandwich in two transactions and earn two ‘stars’.

Once you have hit 10 ‘stars’, you will have 30 days to claim your free product. Your free gift will expire at this point.

Whilst I will certainly do well out of this scheme – my wife and I probably do 15 Pret visits per week between us, and we would share an account – it seems a bit of a shame in some ways. Pret has always stood aloof from loyalty schemes on the basis that, like Four Seasons or Mandarin Oriental hotels, it didn’t need gimmicks like Pret Perks because the quality of its products was so high.

There is no additional information available at present. The website here is not active and the ‘Pret Perks’ app is not yet loaded into the App Store. It’s also possible that it will use an updated version of the existing Pret app.

More as we get it, since this scheme will clearly be as popular as Avios for our London-based readers ……

Comments (80)

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  • StillintheSun says:

    Ignoring the snob in me I’ll give a shout out to Maccy Ds Americanos with milk. One euro for a speedy coffee to take back to your work from home desk, which in my opinion tastes better than Pret (my London go to) and streets ahead of Starbucks. Just have to avoid the temptation of a daily cheeseburger as well 🙁

    • Andrew says:

      Check the line by line nutritional information of the small cheeseburger and you’ll find they are signifcantly less naughty than you might expect.

      • StillintheSun says:

        Oh dear and there was me blaming Maccy Ds for the extra five Covid kilos, turns out it was the Covid binge drinking after all. Still I survived the apocalypse…

    • LadyJ says:

      IMO – Maccy D’s coffee is the best of the high street brands:)
      On a separate note, picked up details of the PretPerks app – see story above – and it doesn’t seem to exist on the app store. Weblink doesn’t work either…Ten minutes I won’t get back.

  • Tracey says:

    Do pret do a half decent decaf?

    I once tried greggs decaf (desperate situation in a motorway service station) dishwater would taste better!

  • Michael AC says:

    I did quite like their filter coffee, though at my office my manager lead an informal boycott after the allergy scandal (his son has serious allergies). I know things have changed, but it always left a bad taste in my mouth that they used a provision in the law designed for very small businesses to simply be lazy and not provide allergen information even though every other big chain I can think of did it.
    I don’t miss it. I’m sure it will be a success though. When I lived above one, it was always extremely busy.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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