IHG’s new Vignette chain signs three 5-star European hotels
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‘Vignette’ is IHG’s newest hotel brand. As we covered here, Vignette is IHG’s version of Hilton’s Curio, Marriott’s Autograph or Hyatt’s Unbound Collection.
Here’s the logo:
Vignette – and Hilton, Hyatt and Marriott’s own versions of Vignette – all target upmarket hotels which want to remain independent but wish to become part of a ‘marketing system’. In return for IHG funnelling them bookings via ihg.com, the hotels agree to join IHG Rewards and to honour member benefits.
The hotels keep their existing branding and the senior hotel management will not become IHG employees.
The first Vignette hotel is now open. Hotel X is in the centre of Brisbane’s Fortitude Valley, Australia. To quote:
“Hotel X’s distinctive design and luxurious facilities celebrate this iconic Brisbane neighbourhood through ultra-cool art, Avant Garde lighting and exceptional views of the cityscape.”
More useful for HfP readers are three Vignette hotels which have just been announced in Europe. These are:
- Grand Hotel Wien, Vienna, Austria (currently ‘Leading Hotels of the World’, image above)
- Dona Filipa Hotel, Algarve, Portugal (a beach hotel)
These hotels are all owned by the same company.
This is an impressive group of five star hotels and augurs well for the future of the ‘Vignette’ brand. They will transition to IHG during 2022 and will then be bookable for IHG Rewards points.
voco Times Square South now open
Talking of IHG openings, the chain has just opened voco Times Square South in New York. It is on West 36th Street, between Hell’s Kitchen and the Garment District. Proximity to the new Hudson Yards development appears to be a key selling point.
Voco is IHG’s ‘soft’ conversion brand, aimed at hotel owners who want to run an upscale property but either cannot, or do not want to, meet the list of ‘brand standards’ required to be a Crowne Plaza etc.
voco Times Square South was previously a DoubleTree. The hotel has been fully refurbished, however, and boasts a “greenhouse and outdoor terrace” along with 224 rooms rooms – see the image below. The photos on the website also look impressive.
The hotel website is here. As part of IHG Rewards, you can earn and redeem points when you stay here. It is worth considering for your next stay, if only because a newly refurbished property is always preferable to a worn one.
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IHG One Rewards update – April 2025:
Get bonus points: IHG is not currently running a global promotion.
New to IHG One Rewards? Read our overview of IHG One Rewards here and our article on points expiry rules here. Our article on ‘What are IHG One Rewards points worth?’ is here.
Buy points: If you need additional IHG One Rewards points, you can buy them here.
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