A new Thompson Hotel has opened in Madrid. It is just round the corner from Gran Via metro station and features 175 rooms and suites.
Hyatt, which owns the Thompson brand, is calling it a “celebration of thoughtfully curated style and global sophistication with an authentic Madrilenian flair, delivering an exciting destination for culturally astute travellers looking to immerse themselves within the vibrant Spanish capital.”
I think that means it’s meant to be a trendy, design-led hotel aimed at leisure travellers ….
Hyatt’s Thompson brand in general is a bit of an odd one, as it’s not entirely clear what it offers. It was acquired as part of a larger deal a few years ago, and the company seems intent on rolling it out rather than converting the hotels into existing Hyatt brands.
Thompson appears to be positioned an upmarket boutique hotel brand – I am due to stay in one in New York soon, so let’s see. They tend to be five star properties and so positioned a notch above Andaz.
Before anyone comments that there is already a Thompson hotel in Europe, in London, this is no longer the case. The Thompson in London, called Belgraves, which was in a mainly residential area near Harvey Nichols, rebranded after a short period and is now The Hari Hotel.
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