You can now convert Reward Gateway points into Avios

Reward Gateway is an employee rewards platform used by many large companies to offer special deals and discounts to their staff. Over 6.5 million employees globally have access to Reward Gateway.

As well as being popular with employees, it is also popular with partners who can offload excess inventory via a private group without the deals impacting their pricing to the general public.

Some types of transaction on Reward Gateway earn reward points. Avios is now a redemption option for these points, alongside existing choices such as gift cards, Amazon credit and charity donations.

To quote:

Reward Gateway, a global HR technology and employee engagement company, today announced its partnership with IAG Loyalty to add Avios to its selection of employee reward redemption options. It means that for the first time ever, employees who receive reward points or currency on their Reward Gateway platform will be able to convert their balance to Avios through the British Airways Executive Club, which can be put towards flights with British Airways, as well as upgrades, hotel stays, car hire and more. 

Offering Avios on the Reward Gateway employee engagement platform strengthens the list of unique reward redemption choices, which already includes hundreds of instant e-gift cards, Amazon purchases, custom company awards and charitable giving.

Rob Boland, COO, Reward Gateway says: “Adding Avios supports what employees value most in their redemption experience: choice. Avios are an especially sought-after reward currency, helping its millions of collectors to travel to destinations all around the world. Our partnership with IAG Loyalty makes it easier than ever for employees to save on an expanded range of travel and holiday options.

Rob McDonald, CCO, IAG Loyalty says: “We’re delighted to partner with Reward Gateway and make Avios available as part of its extensive range of employee rewards. We look forward to seeing all the new ways Reward Gateway customers can take advantage of the opportunities Avios provides, whether that’s taking a short weekend trip or planning that dream destination holiday.”

It isn’t clear what the exchange rate will be, although it is very likely to work out at 1p per Avios, or perhaps just under, compared to using your rewards for gift cards or Amazon credit. You would need to make a personal decision as to whether you are willing to ‘buy’ Avios at this level, or take the money instead.

EDIT: It appears that the ‘price per Avios’ under this deal is 1.2p. This is NOT a good deal and I would recommend that you don’t cash in at this level unless you are desperate for the points and would otherwise be buying them via BA for 1.6p.

You can find out more on the IAG Loyalty website here.

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How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on the ‘free for a year’ American Express Preferred Rewards Gold card is increased from 20,000 Membership Rewards points to 30,000 points. Points convert 1:1 into Avios (30,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

SPECIAL OFFER: Until 27th May 2025, the sign-up bonus on American Express Platinum is increased from 50,000 Membership Rewards points to a huge 80,000 points. Points convert 1:1 into Avios (80,000 Avios!) and many other programmes. Some people may see even higher personalised offers. Click here to apply.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.