Norwegian and Nordic Choice Hotels to merge their loyalty programmes
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If any readers still have Norwegian CashPoints from the days when the airline was flying long haul routes from London Gatwick, there is some interesting news.
The airline is merging its loyalty programme with the scheme run by Strawberry, previously known as Nordic Choice Hotels. Strawberry is, easily, the biggest operator of luxury hotels in Scandinavia. (Here is my review of The Thief in Oslo, image above.)
Whilst the exact details of the merger won’t be known until later in the year, we know that there will be:
a common loyalty currency and a platform where members can earn and use loyalty points across different programmes
The programme will be jointly owned by Norwegian and Strawberry. The two schemes currently have 7.5 million members between them in the Nordic countries.
CashPoints is, of course, a pure revenue based loyalty scheme. Each Norwegian flight earns you a cash credit to use against a future flight.
The Nordic Choice programme is currently a traditional points based hotel scheme. Does this mean that Nordic Choice will be adopting an Accor-style revenue based redemption model?
It isn’t clear what this news means for the Nordic Choice relationship with Choice Hotels of the US. As we covered here, there are exceptional deals to be had in Scandinavia if you use Choice Privileges points to redeem at Nordic Choice hotels.
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