Super 8 hotels are coming to the UK

If you have ever done a US road trip, you won’t have failed to pass (literally, probably, on the way to somewhere better) a Super 8 hotel.

It’s one of the many low budget motel brands that proliferate in America but have never really gained traction in Europe – although there are a handful of Super 8s in Germany.

Accor’s one star HotelF1 (ex Formule 1) brand, which doesn’t participate in Accor Live Limitless, is possibly as near as you get to branded low budget hotels in Europe, although I think the UK sites have closed. Some of the more knackered UK Travelodge hotels could also fall into this category.

Well, Super 8 is coming to the UK this month. And it looks surprisingly good – and definitely not one star.

Super 8 by Wyndham Chester East (website here) is a rebranding of a former Days Inn. You’ll find it in the lovely surroundings of the Roadchef motorway services on the M56.

(Roadchef, says the press release, is ‘a company known for leveraging innovation placing convenience and comfort at the heart of their business’.)

Super 8 is, apparently:

“known for elevating the economy hotel experience, offering sleek accommodations and friendly service at an affordable price.”

To be fair, it sounds – and looks – more than acceptable as you can see below. It is part of a broader investment by Roadchef to upgrade the hotels at its service stations.

The hotel will offer a variety of room types with a contemporary design. Options will suit families, groups, couples or solo travellers. There will even be two bedroom options with lounge areas.

Guests are promised ‘the latest in-room tech’, a ‘stylish’ bar and restaurant and EV charging facilities.

The hotel will be part of the Wyndham Rewards loyalty programme. Wyndham Rewards is a transfer partner of HSBC Premier credit cards although the 2:1 transfer rate is shockingly bad and you should focus on airline transfers instead.

You can find out more on the Wyndham website here. Booking is available from 21st July with off-peak rates from £75 per night.

PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 70,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.

Hotel offers update – June 2025:

Want to earn more hotel points?  Click here to see our complete list of promotions from the major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.

SPECIAL OFFER: Until 15th July 2025, the sign-up bonus on the Marriott Bonvoy American Express Card is TRIPLED to 60,000 Marriott Bonvoy points. This would convert into 25,000 Avios or into 40 other airline schemes. It would also get you at least £300 of Marriott hotel stays based on our 0.5p per point low-end valuation. Other T&C apply and remain unchanged. Click here for our full card review and click here to apply.

SPECIAL OFFER: Until 14th August 2025, the sign-up bonus on the Hilton Honors Plus debit card is TRIPLED to 30,000 Hilton Honors points. You will also receive Gold Elite status in Hilton Honors for as long as you hold the card. Click here for our full card review and click here to apply.

Want to buy hotel points?

• Marriott Bonvoy is offering a 30% to 50% bonus (varies by individual) when you buy points by 16th July 2025. Click here to buy.

• World of Hyatt is offering a 20% bonus when you buy points by 21st July 2025. Click here to buy.