Super 8 hotels are coming to the UK

If you have ever done a US road trip, you won’t have failed to pass (literally, probably, on the way to somewhere better) a Super 8 hotel.

It’s one of the many low budget motel brands that proliferate in America but have never really gained traction in Europe – although there are a handful of Super 8s in Germany.

Accor’s one star HotelF1 (ex Formule 1) brand, which doesn’t participate in Accor Live Limitless, is possibly as near as you get to branded low budget hotels in Europe, although I think the UK sites have closed. Some of the more knackered UK Travelodge hotels could also fall into this category.

Well, Super 8 is coming to the UK this month. And it looks surprisingly good – and definitely not one star.

Super 8 by Wyndham Chester East (website here) is a rebranding of a former Days Inn. You’ll find it in the lovely surroundings of the Roadchef motorway services on the M56.

(Roadchef, says the press release, is ‘a company known for leveraging innovation placing convenience and comfort at the heart of their business’.)

Super 8 is, apparently:

“known for elevating the economy hotel experience, offering sleek accommodations and friendly service at an affordable price.”

To be fair, it sounds – and looks – more than acceptable as you can see below. It is part of a broader investment by Roadchef to upgrade the hotels at its service stations.

The hotel will offer a variety of room types with a contemporary design. Options will suit families, groups, couples or solo travellers. There will even be two bedroom options with lounge areas.

Guests are promised ‘the latest in-room tech’, a ‘stylish’ bar and restaurant and EV charging facilities.

The hotel will be part of the Wyndham Rewards loyalty programme. Wyndham Rewards is a transfer partner of HSBC Premier credit cards although the 2:1 transfer rate is shockingly bad and you should focus on airline transfers instead.

You can find out more on the Wyndham website here. Booking is available from 21st July with off-peak rates from £75 per night.

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