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Super 8 hotels are coming to the UK

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If you have ever done a US road trip, you won’t have failed to pass (literally, probably, on the way to somewhere better) a Super 8 hotel.

It’s one of the many low budget motel brands that proliferate in America but have never really gained traction in Europe – although there are a handful of Super 8s in Germany.

Accor’s one star HotelF1 (ex Formule 1) brand, which doesn’t participate in Accor Live Limitless, is possibly as near as you get to branded low budget hotels in Europe, although I think the UK sites have closed. Some of the more knackered UK Travelodge hotels could also fall into this category.

Well, Super 8 is coming to the UK this month. And it looks surprisingly good – and definitely not one star.

Super 8 by Wyndham Chester East (website here) is a rebranding of a former Days Inn. You’ll find it in the lovely surroundings of the Roadchef motorway services on the M56.

(Roadchef, says the press release, is ‘a company known for leveraging innovation placing convenience and comfort at the heart of their business’.)

Super 8 is, apparently:

“known for elevating the economy hotel experience, offering sleek accommodations and friendly service at an affordable price.”

To be fair, it sounds – and looks – more than acceptable as you can see below. It is part of a broader investment by Roadchef to upgrade the hotels at its service stations.

Super 8 hotel Chester

The hotel will offer a variety of room types with a contemporary design. Options will suit families, groups, couples or solo travellers. There will even be two bedroom options with lounge areas.

Guests are promised ‘the latest in-room tech’, a ‘stylish’ bar and restaurant and EV charging facilities.

The hotel will be part of the Wyndham Rewards loyalty programme. Wyndham Rewards is a transfer partner of HSBC Premier credit cards although the 2:1 transfer rate is shockingly bad and you should focus on airline transfers instead.

You can find out more on the Wyndham website here. Booking is available from 21st July with off-peak rates from £75 per night.


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Comments (23)

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  • H says:

    The interesting thing about f1 hotels though is that not all of their rooms are en suite which puts them in a different league.

    • Erico1875 says:

      There was 1 in Falkirk. Very basic. Toilets/showers end of corridor. TBF it was only about £15 a night

      • Qrfan says:

        Stayed in one in France as a kid that wasn’t en suite. Communal facilities were not good. The TV remote was screwed to the ladder of the bunk bed! Awful. I’d rather stay at home.

  • Simon says:

    People sleep on Wyndham hotels, they have great promos if you’re looking to redeem in Vegas or Lake Tahoe

  • Tony says:

    Had some good stays at Super8 Hotels in the USA. Clean, good value accommodations in my experience.

    • tony says:

      That was certainly my recollection too, albeit from a good few years back. Definitely not worth the snobby comment above especially if all you’re doing is crashing for 8 hours then grabbing breakfast. Also always used to have coin operated laundry facilities, which were hugely useful on occasion.

      However, i do understand that many of their downtown properties are rather different beasts.

    • Wally1976 says:

      +1 from numerous stays in the 90s and early 00s

  • Numpty says:

    Stayed in a Red Roof hotel once, free breakfast was donuts (US spelling), coffee and Red Bull! made worse by seeing kids eating and drinking it!

  • Paul says:

    It’s not the build quality of these hotels that bother me, it’s the quality of other guests! I get that is snobbish, but more than once in the US I have come down to breakfast to find other guests unwashed and in their pyjamas. For me all a bit bizarre!

    • tony says:

      I think that’s a “cultural/entitlement thing” that i’ve seen significant evidence of in many chain hotels globally, especially in club lounges where a certain nationality feels comfortable treating it as if it’s the lounge in their own home…

    • Anouj says:

      I’ll bring out my tiny violin…

  • Brian says:

    If you want a proper sketchy experience you need Motel 6, Super 8 is luxurious in comparison!

    • Hak says:

      Sadly quite a few Motel 6’s have become permanent accommodation for people that have fallen on hard times and attracts a lot of unsociable families, drunks, drug addicts, and hookers. I can see that appealling to some folk mind you!

      • The Savage Squirrel says:

        Exactly as above with Super8, there is a real divide.
        Back in student times I did a couple of USA road trips staying almost entirely in Motel6s. The ones in out of the way places, busy roads and small towns were basically US Travelodge-before-they-were-crap; i.e. basic but servicable and likely to be the cheapest clean accomodation in the area, with useful coin-op laundry too. The ones in the middle of urban areas were considerably more, er, “interesting”. Fair play though, the terrifying-looking Mexican drug gangs in Vegas Motel6 were quiet and friendly; maybe they judged (correctly) that we were too poor to be worth robbing 😀 .

        • zapato1060 says:

          Looking poor and not worth the bother is the unspoken trick in global travels that I and many have lived by. I am well travelled to ghettos and slums only been robbed once (touch wood) anywhere in the world and it was in Tottenham, North London of all places.

          • The real Swiss Tony says:

            I know it probably felt like it at the time, but spending £50 to watch Tottenham lose doesn’t technically count as you having been mugged….

          • Lady London says:

            The best comnent @The Real Swiss Tony ! 🙂

  • Vasco says:

    As @tony says, the roadside Super 8s in the middle of nowhere are generally fine, and often the best only chain option around. It’s the ones in larger cities that you should avoid.

  • Londonsteve says:

    Great news. There aren’t enough genuinely affordable, clean, reliable places to stay inthe UK. The likes of Formula 1 and Ibis Budget got closest (in the French mould where budget hotels are to be found everywhere) but F1 closed and Ibis Budget realised it could whack up prices to non-budget levels as they were often the only affordable player in town. Travelodge quality meanwhile is very variable and very often not cheap.

    • Ian says:

      I’m still not happy that ibis budget don’t give you points. I’m sure they did start to a couple of years ago, but they seem to have stopped again.

      • Rob says:

        Some do, some don’t – which is actually worse in some ways.

      • Londonsteve says:

        I remember them fondly from back when they were called Etap, essentially F1s with en suite prefab plastic bathrooms. I used to leap between them while riding a motorcycle in Europe as you could arrive at any time and it didn’t matter if your gear was soaking wet. Secure free parking was another benefit. They got the basics right and were invariably clean. Ibis Budget is an altogether posher offering these days, with prices to match.

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