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Virgin Hotels Glasgow closes suddenly with all staff fired

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Virgin Hotels Glasgow has closed with immediate effect.

Staff were reportedly told of the closure in a meeting on Tuesday morning.

The hotel is no longer bookable online.

Virgin Hotels Glasgow closes suddenly, goes into administration

Virgin Hotels issued the following statement:

“Lloyds Developments Limited – the owner of Virgin Hotels Glasgow, which Virgin Hotels has a management contract with – has financial problems and on 1 December its lenders put it into administration.   As a result, the directors of V Hotel Glasgow Ltd, the employer and operating company in respect of the hotel, are being advised by FRP Advisory LLP as they place that company into liquidation.  These financial issues mean that the hotel cannot continue operating and now has to close. 

Virgin Group tried to find solutions, including offering to purchase the hotel in order to keep the hotel open, keep the team in employment and ensure the completion of the development of the hotel, creating something the City of Glasgow could be proud of.  Unfortunately, the lenders have not accepted Virgin’s offers and intend to pursue a sales process with the hotel closed. Virgin Hotels is very disappointed by this decision after the hard work everyone has put into the hotel and because of the impact it will have on the team that works there.

Virgin Hotels’ heartfelt thanks and gratitude are to those employees, suppliers and guests who have been integral to the hotel’s launch in the City of Glasgow. Virgin Group and the owners are committed to ensuring employees are paid for every day they have worked this month.  

The Virgin Hotels team continues to have great ambitions for managing the hotel in Glasgow and looks forward to re-opening once a new owner is in place.  No other Virgin hotel is impacted – all other Virgin Hotels remain open and operating as normal as all Virgin Hotels are independently owned.” 

Virgin Hotels Glasgow

The hotel opened in August after substantial pandemic-related delays.

Set on Clyde Street it had 242 rooms, a ‘Commons Club’ restaurant and a cafe. Many rooms had panoramic views of the river – see above.

Pricing was always punchy, with rooms being priced around the £300 mark at opening.

Virgin tells us the hotel was performing as expected, and that the closure was “caused by the financial problems of the owner …. not underperformance by Virgin Hotels as the manager or brand.”

Virgin Hotels Glasgow closes suddenly, goes into administration

I would expect, given the excellent condition of the hotel, that it will be swiftly bought out of administration by a new owner. That said, nothing seems to be in hand.

Geoff Jacobs, managing director at Interpath Advisory said:

“We will focus our efforts on working with stakeholders to facilitate a sale of this significant and attractive property for the benefit of the creditors of Lloyds Developments Ltd.

“Although the property is not actively on the market as yet, those with an interest should get in touch with the Joint Interim managers to register their early interest.”

Whether it retains the Virgin Hotels branding under new ownership is a different question. Even if it does reopen soon, it is likely that anyone who has prepaid a stay will lose their money. With no sale process in hand, a reopening would seem some months away.

In an email to staff, Virgin Hotels CEO James Bermingham said:

“We plan to re-open the hotel once a new owner is in place and we hope we can work together to give you priority on jobs as before.”

All of Virgin’s hotels are owned and managed separately, and this closure doesn’t affect any other Virgin Hotels site. Our review of Virgin Hotels Edinburgh is here and our review of Virgin Hotels New York City is here.


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Comments (66)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Binks says:

    OMG! 😧

    Sad especially for the staff members losing their jobs just before Xmas.

  • BP says:

    Rates were always too ambitious for Glasgow. Even at £200 it would struggle.

  • RussellH says:

    If the hotel only actually opened to guests in August, I suspect that many of the staff will effectively have no rights in employment law.
    If you have not actually worked for the employer for 24 months, your rights are very limited in the UK.
    Presumably there would have been a skeleton staff in place before August.

    I would hope that anyone who reads this site, and indeed, just about everyone else, will have paid their forward bookings by credit card, and given Rob’s description of room rates being ~£300, so your section 75 rights to claim the money back from your credit card should be pretty straightforward to pursue.

    • WillPS says:

      Even if you didn’t, and instead used Curve or some other debit card, this would be an open/closed Visa/Mastercard chargeback.

      Unless of course the company is sold and the hotel reopens in time for your booking and provides you with a room, in which case neither S75 nor Chargeback would be applicable.

  • danimal says:

    So it looks like a Virgin Hotel and is marketed as a Virgin Hotel but has no financial connection to Virgin and anyone booked there could lose their money?

    Surely one of the reasons people book with a large reputable chain is the expectation that this sort of thing will not happen.

    • Rich says:

      This is the problem with many Virgin brands, I guess. Having Virgin written on it doesn’t make it a reputable chain, it’s just a brand.

      • Paul says:

        Indeed! In my view the word Virgin emblazoned tends to make me swerve to other businesses

    • Numpty says:

      Virgin have used this approach since the year dot, they build up a business with the Virgin name and then start selling it off and allow the Virgin brand to be retained and it usually results in failing to meet the expectations customers have of the brand and its marketing.

      In the case of this hotel, apparently Virgin Hotels did make an offer to the owners Lloyds and it was refused, so to see it go in to admin is strange….

      Also IIRC some parts of the hotel had never been finished. They also recruited a lot of their staff over 12 months ago and then retained them while not opening the hotel. Whatever the reasons its been a mess.

      • Ken says:

        I’d imagine Virgin did make an offer to the owners of the building… and I’d also imagine that it was a low ball offer, which the lenders felt was unsatisfactory.

        • Beardy says:

          This. ‘I tried to buy the hotel for £1 but the receivers refused the offer. It is their fault I have to fire everyone’.

          Richard

    • anuj says:

      Don’t all the chains have similar ownership structures? If the underlying owner of the hotel goes under, theoretically you could lose your booking.

    • Andrew says:

      I don’t think this problem is just Virgin’s…

      Most hotels have a plaque at reception informing you who owns the hotel, and who operates it – for example, most (if not all) UK Holiday Inn/Holiday Inn Express hotels are franchised, with one company owning the hotel, and another operating it, under franchise.

      Thus there are two independent parties who can fail before it becomes an IHG problem…

  • The Savage Squirrel says:

    Closing down in an orderly way is one thing, but to do it like this, and so shortly after opening speaks of gross financial mismanagement (or worse) at the very top level.

    I agree with the Unite comment here; that’s a shameful; and reputationally it looks abysmal for the Virgin Hotel brand and the Virgin Group generally that they are faced with this uncertainty. Virgin Group need to step in very quickly and make sure that – at the very least – wages for hours worked are paid in full and immediately; a drop in the ocean for them.

    • tw33ty says:

      It’s not the hotel, it’s the buildings owners who effectively kicked virgin out as they’ve went bust.

      The hotel was powerless to what’s happened, heck, they even tried to buy the building, but Lloyds said no.

      • The Savage Squirrel says:

        “even tried to buy the building” Nice on paper but ff course we don’t know the nature of that attempt and whether they made a realistic offer, a firesale offer, or a joke offer. Given that it was rejected despite desperate times…

  • BJ says:

    Would be madness if the future new owners maintained the Virgin branding. Regardless of who owned it or will own it the muck will stick to Virgin.

  • Numpty says:

    The recently opened Clayton hotel, 1 block along the river, has rooms for sale, flexible rate, with breakfast, for £120, and gets very good reviews. Paying £300 for some Virgin branding must have been a tough sell – at that price you’d be booking the Kimpton (aka Blythswood), interestingly where some scenes in Succession were filmed.

    • Erico1875 says:

      The highly rated Raddison Red along the river is going for £100 between christmas and New Year

      • numpty says:

        the new AC by Marriott, which looks very nice, and is very central, has rooms for £84.

        • Chrisasaurus says:

          Even the actual Marriott which is by almost all measures a shithole, is still more reasonable value

        • Dave says:

          I paid even less than that for a Sat and got upgraded to a skyline view room. Very nice it was. Easily the best Marriott in the city.

    • AL says:

      I’ve had cheaper for the Blythswood regularly in the past than the Virgin Hotel. Wrong market, I fear.

  • PeteM says:

    The crazy reality of this country, that a lot of people refuse to see, is that we have worse unemployment benefits, certainly for short term unemployment, than many US states, to which everyone thinks we’re oh so superior…

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