Iberostar New York is joining IHG …. will others follow?
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In Autumn 2022, thanks to a new long-term agreement with Iberostar, IHG added 70 beach resorts to its roster.
Iberostar is a Spanish family-run chain of hotels that runs four and five star leisure properties, mainly ‘all inclusive’. The group owns hotels in Mallorca, Tenerife, Mexico and the Dominican Republic amongst other places.
IHG agreed an initial 30-year licence to the ‘Iberostar Beachfront Resorts’ brand, so this is a long-term partnership. Under the agreement, Iberostar retains ownership of the hotels whilst benefitting from access to IHG’s customer base.
The agreement covered all of Iberostar’s beach resorts outside of Cuba but did not include the city centre hotels. I said at the time that I suspected this would change.
Over at ihg.com, Iberostar’s New York hotel – 70 Park Avenue – is now showing as an unbranded IHG property. You can see the website here. It is booking for cash or points, although the points route is no better than our standard 0.4p per IHG point valuation.
PS. The Manhattan at Times Square hotel is also joining IHG. Like the ex-Iberostar, it shows on ihg.com as an unbranded NYC property.
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