Accor is closing its French Visa cards, so don’t expect to see one here
Links on Head for Points may support the site by paying a commission. See here for all partner links.
Back in 2020, Accor Live Limitless – the hotel loyalty scheme for Ibis, Mercure, Novotel, Sofitel, Raffles, Pullman, Fairmont etc – announced a major deal with Visa to issue credit cards across the world.
We were told that credit cards would be issued by “Visa partner financial institutions and banks in key markets across Europe, North and South America, Middle East and Asia Pacific”.
The first cards launched in France in 2021 with BNP Paribas. It has just announced that they are being closed down at the end of 2024 as ‘commercially unviable’.
If Accor can’t make credit cards work in its home market of France, I think we can forget about other European countries with the same interchange fee caps.

I was always unconvinced by this project. Even the announcement with Visa seemed off. Visa was never going to be able to force Barclaycard, Lloyds Bank, Virgin Money etc to issue an Accor credit card in the UK. Accor would still need to negotiate, country by country, to find an issuer. The only carrot was presumably that Visa had agreed especially low fees for processing the transactions.
More fundamentally, Accor Live Limitless is a 100% revenue based loyalty scheme.
1 Accor point = 2 Eurocents off a hotel room. There is no ‘reward chart’ and therefore no gamification element. You can’t be clever and save your points for a day when hotel prices are high. You get 2 Eurocents per point, 365 days of the year.
This means that an Accor Visa card was always going to be, effectively, a cashback credit card. It’s just that the cash has to spent with Accor. Given that most cashback credit cards in the UK are paying 0.1p to 0.2p per £1 spent, we could never have expected much.
How were the French Accor credit cards structured?
The project launched with three cards:
- Pulse – €54 annual fee, 0.25 points per €1 spent, 10 elite night credits per year, 1000 points as a sign-up bonus
- Explorer – €162 annual fee, 0.4 points per €1 spent, 20 elite night credits per year, 2000 points as a sign-up bonus
- Ultra – €408 annual fee, 1 point per €1 spent, 30 elite night credits per year, 5000 points as a sign-up bonus
There were additional ‘soft’ benefits, such as travel insurance, and all three cards had 0% FX fees and free ATM cash withdrawals.

Ignoring the value of the elite nights, the breakeven level was high:
- Pulse – €10,800 of annual spend
- Explorer – €20,250 of annual spend
- Ultra – €20,400 of annual spend
This was the amount you had to put through the card simply to earn back your annual fee in points. Only spending beyond these levels actually left you ‘up’.
I don’t know if the points counted towards status – I don’t think so, looking at online comments. It would make little sense given that an Ultra cardholder would have earned Platinum status with just over €1,000 per month of spend.
Why are the cards being closed?
There had already been a shake-up of the portfolio in 2023. The Pulse card (the one where you recouped the annual fee quickest) was dropped. The Explorer card moved to ‘first year free’.
I’m not sure what the culture is in France towards credit card annual fees. Obviously it is not a country with the same credit card enthusiasm as the UK.
You can do the maths though. You were paying €408 at the top end for a card returning 2% in Accor hotel credit, being funded from interchange fees of 0.3%. Very high spenders would come out OK but you’d struggle to justify the fee otherwise. BNP Paribas would have been taking a big loss on the high rollers and I suspect the rest quickly decided that the fee didn’t justify the return.
The elite night credits were not worth much. The structure of the Accor programme means that, uniquely in the industry, you are far more likely to earn status based on spending rather than nights. This is because the spend target is very low – eg Platinum status requires $5,600 of spending or 60 nights. Multi-room stays skewed the numbers even more, because you could credit two rooms of spend per stay towards status, but only one room counts towards your nights total.
If Accor can’t make a Visa credit card succeed in a country where it is a household name and has a disproportionate percentage of its hotels, it is unlikely to work anywhere else with interchange caps. The cards offered in the UAE and India may have a brighter future due to uncapped retailer fees.
We can probably tick Accor off the list of hotel groups who are looking to launch a UK credit card.
PS. If you are not a regular Head for Points visitor, why not sign up for our FREE weekly or daily newsletters? They are full of the latest Avios, airline, hotel and credit card points news and will help you travel better. To join our 65,000 free subscribers, click the button below or visit this page of the site to find out more. Thank you.
Accor Live Limitless update – April 2025:
Earn bonus Accor points: Accor is not currently running a global promotion
New to Accor Live Limitless? Read our review of Accor Live Limitless here and our article on points expiry rules here. Our analysis of what Accor Live Limitless points are worth is here.
Want to earn more hotel points? Click here to see our complete list of promotions from Accor and the other major hotel chains or use the ‘Hotel Offers’ link in the menu bar at the top of the page.
Comments (32)