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American Express announces cardholder benefits at BST Hyde Park 2024

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If you are attending any of the BST Hyde Park 2024 concerts, which kick off this weekend, you will have seen that American Express is returning as headline sponsor.

What does this mean in practice for you as a cardholder?

Someone at Amex read a survey saying that ‘7 in 10 Gen Zs and 6 in 10 Millennials engage in manifestation practices – the act of seeking to bring something into existence or reality through focused intention and action’. This lead to The Amex Experience, which will invite you ‘to enter a space where you are inspired to manifest your ultimate festival dreams into reality’.

Amex Experience BST Hyde Park

In slightly more practical language:

“Festival-goers enter The Amex Experience and embark on a train-inspired journey through unexpected moments as they manifest the ultimate festival experience. On the ground floor, open to all festival goers, there will be five stations, each offering a different experience – from a bustling night market with an eclectic mix of pick and mix sweets, to epic photo experiences against iconic music backdrops, a bar offering exclusive elixir cocktails, and the chance to win prizes.

On top of this, an exclusive Mezzanine level “Daydream City,” will be open for Card Members and up to three guests, which will offer further photo opportunities, foam-fuelled cocktails, and a great view of the stage.”

If this all falls into the ‘not really me’ category, don’t worry:

  • you will receive 5% off all purchases you make at BST when you pay with an American Express card
  • you can collect a complimentary re-usable water bottle from any Amex kiosk
  • you can join Amex-only lines in the merchandise tents

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Category

American Express Membership Rewards

Comments (47)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • SammyJ says:
    25 Jun25 June 09:28

    Any indication of when DL flights to MCO will be released for sale?

  • mhughes says:
    25 Jun25 June 09:50

    A survey based on “gen z” and “millienial” age groups, when there isn’t even an accepted definition of what those age groups are, isn’t worth a damn.

  • cin4 says:
    25 Jun25 June 11:58

    Sadly the water bottle is plastic crap that will end up in landfill and the 5% discount often needs to be chased.

    • Kevin C says:
      25 Jun25 June 13:07

      Do you know this? Water bottle was metal last year. The 5% discount is given at point of sale. Perhaps you haven’t been recently.

  • DarrenS says:
    25 Jun25 June 12:16

    I have only ever heard anyone refer to themselves as a Millienial in the US. More than one person actually. I doubt if there is such a person elsewhere, other than in Advertising/PR people’s heads.

  • Jonathan says:
    25 Jun25 June 12:28

    For the Delta flights to Orlando AMEX Plat Card holders will be able to fly economy but access the Sky Club at Orlando. You could see people flying out Virgin and accessing Clubhouse via an Upper Class reward but flying back economy with Delta and still getting the lounge access.

  • strickers says:
    25 Jun25 June 15:17

    In wonder how many Millennials and Gen Z will be watching Andrea Bocelli with me next week? I’ll make sure to grab my free water bottle and use my Amex card, bravo Amex for adding some real value!

  • pigeon says:
    25 Jun25 June 19:13

    Very curious about why they did this… the whole reason for the Virgin / Delta tie-up is that Virgin can fly Delta passengers transatlantic, but with a much lower cost base.

    Delta has tried things like LHR-LAX and it hasn’t worked, its simply better for them to codeshare on VS. So I have no clue how they’ll make LHR-MCO work.

    Only thing I can think of is VS is slightly short of long-haul aircraft.

    • Rob says:
      25 Jun25 June 19:15

      That’s what I though. It frees up an aircraft for Virgin to fly eastwards (Maldives, Dubai, whatever) IF Virgin now cuts its own frequencies. Either that or Virgin had planned to go double daily and now won’t bother.

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