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BA news: new Bridgerton-inspired safety video, big aircraft order incoming?

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British Airways news in brief:

New Bridgerton-inspired safety video launched

It is a truth universally acknowledged, that a single man British airline in possession of a good fortune, must be in want of a wife new safety video.

British Airways is riding a wave of enthusiasm – despite lukewarm reviews for season three – for Netflix period drama Bridgerton by unveiling its own Regency-inspired safety video.

Originally due in May, the launch was postponed following the Sinagapore Airlines turbulence incident which resulted in the death of a passenger. It was (correctly) felt that an unveiling a jaunty new safety video might not strike the right tone.

The new video ditches the celebrities and features a cast of 40 British Airways staff in period clothing being interrupted by crew. You can watch it below or, if reading on email, here.

The costumes and locations make it feel far more polished than recent British Airways safety videos.

The new video will roll out to the long haul fleet next week.

Will British Airways make another big aircraft order?

An interesting press release dropped into our inbox on Monday. Issued by engine manufacturer GE, it said that British Airways had selected the GEnx engines to power the top-up order of six new Boeing 787-10 Dreamliners announced last year.

According to GE, the GEnx engine “provides a 1.4 percent fuel burn savings for the typical 787 mission compared to its competition.”

Whilst we wouldn’t normally comment on engine choices, the order is interesting because the current BA Dreamliner fleet uses Rolls-Royce Trent 1000 engines.

Those engines encountered durability issues, requiring more frequent checks and initially grounding a sizeable percentage of the Dreamliner fleet globally – one of the issues that led to the demise of Norwegian which had gambled on all ‘all Dreamliner’ long haul fleet.

Whilst Rolls-Royce has been rolling out fixes for these problems over the last few years, British Airways has clearly had enough.

Yet however unhappy you may be with your engine supplier, does it really make sense to jump ship for an aircraft order of just six new planes? After all, it would require British Airways to keep spares on hand for a tiny subfleet, increasing the cost and complexity of its operation. Simply buying one complete spare engine would cost $20 million at list price.

It would make much more sense if British Airways was on the cusp of ordering another batch of Dreamliners which would also use these GE engines. There is talk in the market of a major British Airways aircraft order, so let’s see what turns up.


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Comments (67)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • James C says:

    It’s absolutely dire. I thought the last one was the absolute low point but it seems there was a rubicon left to cross. I would genuinely welcome a perfunctory safety video rather than this trite nonsense.

  • Cranzle says:

    Why do BA think spending time, effort & money on this nonsense is worthwhile?

    How about allocating resources to cleaning planes?

  • Opus says:

    BA is going to expand the 787-10 fleet by probably another 12-18 jets.

    6 is too small for you to switch engines. BA is definitely going to expand that fleet

    • Richie says:

      @Opus do you think we could see future BA B787-10s with more economy seats?

      • Opus says:

        Definitely. I think we see a 3 class 787-10 actually. Which will probably seat c.290-300 passengers

  • Robert says:

    Worth noting that airlines don’t pay for engines. They pay for thrust hours produced. RR first pioneered it, effectively giving away the engines for free, fitted with hundreds of sensors monitoring every aspect of its operation. The airline then only pays for the output, plus the complex maintenance plan required. GE will be cheaper or have better reliability to make it worth the switch on 6 equipment. Probably time on wing.

    • NorthernLass says:

      Does this not cause utter hilarity in the industry 😂

    • Andrew says:

      Most engine contracts are now ‘power by the hour’ and I am confident BA got a great deal with GE despite the small initial number of engines. Also, despite economies of scale implying an airline should sole-source from each main OEM supplier to minimise unit cost, the reality is that aerospace is characterised by a number of oligopoly and monopoly situations, where one supplier can become complacent and exposes the airline to technological risk, like the RR Trent issues. RR is the sole engine supplier to BA’s A350 and B787 fleets and some B777s (and B747s previously). The resultant dominance can be overcome by stepping up competition among suppliers, which BA and IAG are very good at, such as the 737 MAX order 5 years ago despite historically sole sourcing narrowbodies from Airbus.

    • Talay says:

      RR was very vocal about changing the way they did business which switched a lot of the risk back the the airlines from RR.

      However, some clients are not happy and this may be a similar reason.

      The resulting rebound of RR’s share price though, up some 500% is far more interesting as RR have decided not to chase volume and only to contract if profitable.

  • NorthernLass says:

    @Rhys, aren’t you an English graduate? I thought there might be at least an acknowledgement of Jane Austen!

  • Bernard says:

    Err
    New order. Not a revelation. BA already have sought interest and done so publicly,
    It’s when not if ….as it’s in the works.
    IAG reports on August 2nd so first chance likely to be then.
    A350 is RR only and BA very unhappy with RR service and pricing it seems.
    GE powered 787-10 as 777-200 replacement coming. The only uncertainty will be if the 737Max orders are cut after delays and delays and 787 replaces those.
    Possibly some A321NEO add on too.

    • Kevin says:

      Hi Bernard
      Can you explain the last 2 lines. Do you mean if global 737 Max orders are cut and other airlines will replace those with 787? BA don’t have 737 max orders?Thanks
      Sorry for the questions!

  • Alex says:

    Happy I avoid BA on long haul just so I never have to see this safety video

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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