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Miles & More ends flexible flight redemptions as it goes revenue based

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Lufthansa’s Miles & More programme effectively signalled the end of changeable and refundable redemption flights today – at least on its own aircraft – as it announced a move to a full revenue based model.

It even decided to annoy elite members by removing their status benefits such as free seat selection and free checked bags on the cheapest redemptions.

Impressively, Lufthansa chose to dress this up as great news for members – ‘Look forward to flexible mileage amounts and a greater choice of fares with Austrian Airlines, Lufthansa, Lufthansa City and SWISS’.

Lufthansa dynamic redemption pricing

The only upside is that it cannot move partner airline redemptions onto a revenue based model. It has, however, substantially increased the cost of longer distance partner redemptions in an attempt to close the price gap with Lufthansa Group airlines.

(Lufthansa even admits this – its website says ‘You may need significantly more miles for longer routes, such as flights to South East Asia.’)

What’s bizarre, however, is this.

Whilst Lufthansa has moved to revenue based redemptions, it is still restricting the seats you can book with miles to the usual small bucket.

I mean …. what?! You are paying the same price as a cash ticket (based on a still unknown ‘cents per mile’ conversion rate) but the airline is not willing to sell you any seat at that price?

How will the new Miles & More system work?

It will be exactly the same as booking a cash ticket.

There will be FOUR types of reward ticket per cabin for long haul flights – ‘Light’, ‘Basic’, ‘Basic Plus’ and ‘Flex’.

  • ‘Light’ will not include baggage, seat reservations or any ability to cancel or change your ticket. The mileage cost will be based on the cost of a non-refundable ticket for that flight. Elite members of Miles & More will NOT receive any of these items for free.
Lufthansa dynamic redemption pricing
  • ‘Basic’ and ‘Basic Plus’ will include some elements of the above – it is not clear what
  • ‘Flex’ will include all of the above and will be based on the cost of a flexible ticket for that flight. To all intents and purposes, no-one will book these because the cost will be extortionate.

This effectively marks the end of Lufthansa reward flights being cancellable or changeable unless you are willing to pay a substantial premium.

Oddly, whilst the mileage required will be based on the cost of a cash ticket, you will still need to pay taxes and charges separately. You’re effectively paying them twice! The existing option to use more miles to cover the taxes and charges will be removed.

It isn’t clear if one way long haul redemptions will still be possible, because Lufthansa – like almost all airlines – only sells fully flexible one way long haul cash tickets. These would be obscenely expensive to book as a dynamically priced award.

There are multiple questions here which Lufthansa isn’t answering. For example, cash tickets from the UK, with a connection in Germany, are far cheaper than buying the same ticket non-stop from Germany. Does this mean UK residents will be able to book reward seats for far fewer miles than German residents?

What will partner award flights cost?

The new reward chart for partner flights is here (PDF).

There are still some good deals here, ironically. UK to the Middle East, for example, would be 75,000 miles return in business class, which is far lower than what you’d pay for an Avios booking.

The problem, of course, is how you get there without flying on Lufthansa, SWISS or Austrian where revenue based pricing will apply. Turkish Airlines is going to get a lot of attention from Miles & More members, I feel.

Miles & More dynamic redemption pricing

What will the value per mile be?

We have no idea what ‘Eurocents per mile’ value will be used. If it’s 1 Eurocent per mile then you are looking at up to 1 million miles for a ‘Flex’ long haul redemption in Business Class.

The only thing holding Miles & More back is the partner award chart. If you can fly Turkish Airlines to Dubai in business class for 75,000 miles return via Istanbul, it would be crazy to ask for 250,000 miles return, based on a €2,500 cash fare, for the same trip on Lufthansa or SWISS.

(An cherry-picked example given to the German media had Dubai priced at roughly 90,000 miles return from Frankfurt on a date in October.)

I suspect we’ll be looking at something closer to 2 Eurocents per mile. Assuming that redemption flights on Lufthansa Group carriers end up being cheaper for UK residents than German, Swiss or Austrian residents (because cash tickets are), there may still be some deals to be had during cash sales.

2 Eurocents per mile would also explain why redemption availability is remaining capped. Lufthansa’s book value per mile will be far less than this. Its balance sheet liability would increase massively if you could get 2 Eurocents per mile off any cash ticket. The accountants will have told them that by restricting reward seats to flights which won’t be full, Lufthansa can continue to argue that the seats booked have no value.

Conclusion

If you thought that Virgin Atlantic’s dynamic pricing model was crazy, at least for premium cabin flights, Lufthansa has taken it to a different level.

Redemptions will be DIRECTLY based on the cash cost of a ticket – but redemption seats are still artificially restricted to a handful per flight, if at all.

The miles cost is directly linked to the cash cost – but you still need to pay taxes and charges on top!

These changes kick in for bookings made from 3rd June.

If you have any Miles & More miles (and I have 260,000 so I have skin in this game) I strongly suggest you book before that date, especially if you want to fly in a premium cabin and want the ability to cancel or change your booking.

You can find out more about the changes on the Lufthansa website here.


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Comments (100)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • executiveclubber says:

    Avios will be next

    • JDB says:

      On 5 December you posted on the HfP forum that BA would announce this on 1 January per your senior source at Waterside…

      • LittleNick says:

        Well execclubber wasn’t far off, it was TP rather than avios.

        • will says:

          Making TP earning revenue based is annoying if you hit the current thresholds on CW leisure travel.
          Making Avios redemptions revenue based kills the value of avios for almost everyone collecting them reading this website.

          • CJD says:

            As long as they retained RFS then having all seats available for Avios redemption would be a positive IMO.

  • G says:

    Avios devaluation when?

  • Sarah says:

    Let’s hope this doesn’t give BA any more ideas

    • BBbetter says:

      If they are smart, they’ll do it now and drown it among the other bad news. Get it over with and move on.

      • Phillip says:

        Isn’t this what all other airlines are doing now? Having realised the brouhaha caused by the BA changes, they all thought they’d jump in and drown their own changes in the noise hoping that it won’t ring as many alarm bells?

  • BlairWaldorfSalad says:

    At least they are giving notice and a window to liquidate under the existing system. Whilst no one will like the changes, an exit ramp has been provided.

  • vlcnc says:

    I am just expecting mass disengagement from most frequent flying schemes in western countries. It’s becoming too difficult, too complicated and we all have busy lives which means “ain’t nobody got no time for that!”.

    • JDB says:

      We will see, but to my certain knowledge people have been saying similar things for over 25 years.

      Maybe it’s just because this is a points related site but people seem more oddly more agitated about points devaluation than the corrosive effect of inflation on their financial assets/pensions. Or currency devaluations.

      • BBbetter says:

        Not surprising as points devaluation impacts their vacation every year. For some that can be every 3 months. Inflation or currency devaluation happens rarely and people have little control.

        I guess we are close to a stage where its all about cash spending and points can only help in rare situations like using vouchers. Most hotel chains are there already.

      • memesweeper says:

        Inflation is slowly corrosive. Miles/hotels devaluations often come in huge slabs… and the Bank of England doesn’t try and tell us we asked for higher prices to secure more choice at the shops!

      • vlcnc says:

        We’re here to talk about points, not the economy so go figure. And yes people may have been saying that for 25 years, but it is all relative and its not the same people saying this! You might forget some of us are quite a bit younger so not been in the game as long. What it comes down to is that it is no longer feeling like fun, and no one wants another difficult chore that also leaves them feeling frustrated and upset. And regardless about your own feelings with the latter point, it clearly does do that – loyalty is an emotional game for people not matter how rational you might feel.

      • John says:

        You don’t get 4 months notice to get rid of all your (for example) euros.

    • PH says:

      I worked for a boutique hospitality chain that was evaluating options for a loyalty scheme at one stage, and all the research said gen Z were interested in access to experiences and a sense of community, not a transactional points based scheme. I wonder if that was very specific to those circumstances or indicative of a wider trend. Also wonder if ppl find transactional schemes more interesting as they get older!

      BA’s scheme is also, effectively, a way of offering lower J prices to more price sensitive leisure / self employed biz travellers who are prepared to jump through a few hoops to access ‘hidden’ prices that corporates can’t book and less price sensitive travellers can’t be bothered to book. My sweet spot is paying circa £2.5K for J US returns (taking into account purchasing Avios via Boost and/or the ‘less Avios more cash’ options) which can be arranged and changed at short notice and don’t need a Sat night. Cash fares for what I book are always £5K+

      In BA’s eyes, not sure if I’m extracting too much upside from the scheme, or am a valuable customer as I would never purchase those cash fares (so their hidden discounting / price discrimination is working)

      Maybe they could nudge me closer to £3K per trip and/or take away some of the Avios redemption flexibility, but then I’d start to question whether e.g. Virgin where status can be earned on redemptions would be a better fit, given I do 3-4 of these US trips per year plus some shorthaul flying (where, yes, Easyjet with all the extras added isn’t bad at all..)

  • Bob says:

    It would take some balls for BA to do this given the S-storm they recently achieved.

    YouTuber, journalists, a former speaker of the House of Commons decided to pipe up on recent changes – are they really going make it even worse? Maybe they will! I need to burn my Avios asap.

    • JDB says:

      I’m not sure BA pays much attention to those types of people and why would they? If you are a partner of a big law firm/PE firm/investment bank/oil major etc. BA is listening.

      • ed_fly says:

        I’d assume, perhaps wrongly, that Amex is another stakeholder they listen to. The perceived attractiveness of collecting Avios must have a bearing on how the Amex sign up rate.

      • bafan says:

        It’s very bizarre how you insist on defending BA at all times. Maybe get a life?

    • vlcnc says:

      BA will only be listenign to McKinsey. Although hilraiously I watched a video about the demise about Swissair back in the day, and guess who they followed the advice to the letter of? Perhaps BA want similar end.

    • Zain says:

      These so called Youtubers and journalists said the same about BA when VS shredded their redemptions program, yet here we are. Airlines don’t care about bloggers, when there are other bloggers that’ll spin this into a positive rhetoric. At the end of the day, if you don’t like the program’s changes, move on to another one. That’s the brutal reality.

      • John says:

        Have any bloggers actually spun the BA changes positively

        • Zain says:

          Yep! GSTP is a well known example

          • Rob says:

            He was working in partnership with BA though. BA would effectively put him up to the press to discuss the changes during the embargo period under which journalists were not allowed to speak to anyone else.

  • Euan says:

    Assume these changes are based on customer feedback….

  • planeconcorde says:

    Will they also be renaming the scheme from “Miles & More” to “Miles & Less” 😉

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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