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Avios facts and figures from the 2024 IAG results

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IAG, parent company of British Airways, Iberia and Avios Group amongst other subsidiaries, published its 2024 financial results yesterday.

Avios Group racked up another exceptional year, with underlying profits increasing to £420 million from £367 million. This now includes British Airways Holidays which has been moved out of – technically, purchased from – the airline and into Avios Group.

The operating margin is 17.3%, which is impressive given the dilution brought with the Holidays arm. There are some serious issues relating to VAT payments (or the lack of them) which we will look at separately.

Rather than dig through the details, I thought I’d share three infographics published by the group (click to enlarge):

This is impressive growth. I don’t know how Avios issuance from Finnair and Qatar Airways is treated, so I don’t know how much of this change (if any) is from Finnair adopting Avios during 2024.

Looking at redemptions:

This is also up sharply. The pace of earning (up 24%) is higher than the pace of spending (up 20%) which is clearly inflationary.

That said, British Airways is still running below 2019 levels in terms of passenger capacity. The influx of new long haul aircraft from 2026, or whenever Boeing finally gets the 77X airborne, will help here. BA seat capacity only rose 1% in 2024 and didn’t stop a 20% rise in redemptions.

In terms of The Wine Flyer:

Leaving aside any thoughts about who would spend £11,000 at The Wine Flyer, it is worth noting that the 464 million Avios redeemed only represents 13 hours of Avios issuance. It’s a drop in the ocean of Avios outstanding.


How to earn Avios from UK credit cards

How to earn Avios from UK credit cards (April 2025)

As a reminder, there are various ways of earning Avios points from UK credit cards.  Many cards also have generous sign-up bonuses!

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

Get 5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

There are two official British Airways American Express cards with attractive sign-up bonuses:

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

British Airways American Express

5,000 Avios for signing up and an Economy 2-4-1 voucher for spending £15,000 Read our full review

You can also get generous sign-up bonuses by applying for American Express cards which earn Membership Rewards points. These points convert at 1:1 into Avios.

American Express Preferred Rewards Gold

Your best beginner’s card – 30,000 points, FREE for a year & four airport lounge passes Read our full review

The Platinum Card from American Express

80,000 bonus points and great travel benefits – for a large fee Read our full review

Run your own business?

We recommend Capital on Tap for limited companies. You earn 1 Avios per £1 which is impressive for a Visa card, and the standard card is FREE. Capital on Tap cards also have no FX fees.

Capital on Tap Visa

NO annual fee, NO FX fees and points worth 1 Avios per £1 Read our full review

Capital on Tap Pro Visa

10,500 points (=10,500 Avios) plus good benefits Read our full review

There is also a British Airways American Express card for small businesses:

British Airways American Express Accelerating Business

30,000 Avios sign-up bonus – plus annual bonuses of up to 30,000 Avios Read our full review

There are also generous bonuses on the two American Express Business cards, with the points converting at 1:1 into Avios. These cards are open to sole traders as well as limited companies.

American Express Business Platinum

50,000 points when you sign-up and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Click here to read our detailed summary of all UK credit cards which earn Avios. This includes both personal and small business cards.

Comments (82)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Alan says:

    For me the interesting bit here is 35 Billion Avios were ‘banked’. That’s what the equivalent of 219k business returns to US?

    Maybe higher Avios holdings means they have cash which they then make money on lending to to other parts of the group or just in savings accounts? So maybe higher balances helps to improve profits.

    • BBbetter says:

      They sell avios for cash use that to fund their businesses. It’s a cheap source of funding. Profits are mainly impacted when the avios are used or they expire.
      But this year, many shareholders who are also travelers are miffed that more money is being returned back to shareholders through dividends or buybacks instead of being invested back.

  • Steve says:

    Those figures surely can’t be right about how many avios are banked; that figure is huge, do they say how many active avios collectors there are to divide it out across the customer base roughly? Divided out that could be 10000 avios each which isn’t a big sum

  • chris w says:

    Does BA have a 10 and 20 year plan? They don’t want a third runway at Heathrow so, save for upgrading to larger planes there surely won’t be much growth there, if the second runway at Gatwick doesn’t happen its a similar story there.

    Whats on the horizon? Some cuts to passenger experience (I hear Champagne in Club Europe could be next) and a few odd extra third-tier cities in the US?

    Do they not look with envy at how massive and successful and respected Qatar Airways has become and want to do the same?

    • G says:

      Nope. Like any good British firm they’re happy to settle for mediocrity because the economy of scale just isnt there in the UK anymore.

      • Callum says:

        Qatar Airways are “massive and respected” because they’re run by a Middle Eastern dictatorship with limited rules and regulations and unlimited capacity, located right in the middle of huge air traffic routes where direct flights can be particularly long, so a hub and spoke model works perfectly.

        They could want to be the new Qatar Airways all they want, it’s physically impossible.

    • JDB says:

      BA does very much want a third runway. The issue is that they don’t want to pay for it! Even without a third runway, HAL will be spending huge amounts on expanding T2 & T5 but BA effectively gets to see less of the benefit vs T2 airlines so it’s quite messy.

      It’s quite an achievement to have created a regulatory system (and it’s that that BA wants to change) that doesn’t work for airlines, the airport, passengers or the regulator who has to apply the rules.

      • RC says:

        That’s a questionable assertion.
        BA claim to be on board, but they use every trick possible to delay and prevaricate.
        Why? Because while a poorer performance than Iberia in aggregate for the last 3 years, BA knows it high prices and mediocre product (at best) would face huge margin pressure if it had to compete with new entrants or others with extra slots at Heathrow..

      • Richie says:

        re @JDB “…It’s quite an achievement to have created a regulatory system (and it’s that that BA wants to change) that doesn’t work for airlines, the airport, passengers or the regulator who has to apply the rules…” Which former Prime Minister(s) are to blame for this?

      • Phillip says:

        I agree that BA very much want the third runway. Paying for it? If by that they mean make less of a profit because by passing the charges to customers their profit is slightly reduced, then fair enough. Interesting how they don’t publish openly how much they make on “charges” from redemptions. Where there’s a will…. But ultimately, right now they are grumbling because they are in no place to expand their fleet while they wait for new aircraft and deal with issues of existing aircraft. It will take them the rest of the decade to even position themselves in a place where they can further grow their fleet to take advantage of the expansion!

  • John says:

    You could spend £11k at The Wine Flyer if you were catering for a large event

  • kevin86 says:

    Excellent results for which they should be applauded 👏

  • Garethgerry says:

    20 million collected 16 million redeemed every hour, 4 million an hour unspent. 35 billion years not used. Circa 55000 cw return to Australia

    • Saltrams says:

      That 55000 contains a comparatively meagre few of my Avios, unspent because there is never availability (unless I want to stay up until midnight calling booking lines to get a flight nearly a year in advance and then worry about getting available seats to return again).

  • patrick C says:

    Don’t forget that avios earned are a liability to avios group.
    As such when they expire they get to.make extra profits…
    Fundamentally avios is an unregulated bank providing the group profitable working capital

  • Joe says:

    Most interesting would be the redemption split by channel but doubt they would ever share this. Interestingly they call it micro non air burn in one of the slides.

    Also picked up the point on moving carib prem leisure to lhr (from lgw). I’m only really aware of bgi (and that happened in covid), so interested to see what else moves and whether they keep the differentiated hard product (less J old cs).

    Any thoughts/insights here?

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