Maximise your Avios, air miles and hotel points

Lady London 1,928 posts

“If, as reported, BA has set a budget of £7bn to fix 600 problems, it’s hard to imagine world in which they will succeed in their efforts without a role of this type.

“But wiser transformation managers would reflect introspectively on the way the conversation has developed here. There is a reason why this type of role is so widely mocked: most of us have encountered too many non-achieving pen-pushers [and box tickers] who create stultifying corporate bureaucracy [add treacle to justify their existence/fees] rather then facilitate real transformation.”

What I do is mostly billed as Transformation these days and I receive comments that I’m “one of the good guys” that “gets it done”. But the reason I get the comments is that there is so much dead wood around that claims to be doing this but isn’t. A lot of it comes from top management not really organising and committing as @ukpolak has said of course.

And BA is a big ship to turn round so this will take time.

The UK's biggest frequent flyer website uses cookies, which you can block via your browser settings. Continuing implies your consent to this policy. Our privacy policy is here.