Reply To: Job going at BA ….

[Lady London]

jj wrote:

“If, as reported, BA has set a budget of £7bn to fix 600 problems, it’s hard to imagine world in which they will succeed in their efforts without a role of this type.

“But wiser transformation managers would reflect introspectively on the way the conversation has developed here. There is a reason why this type of role is so widely mocked: most of us have encountered too many non-achieving pen-pushers [and box tickers] who create stultifying corporate bureaucracy [add treacle to justify their existence/fees] rather then facilitate real transformation.”

What I do is mostly billed as Transformation these days and I receive comments that I’m “one of the good guys” that “gets it done”. But the reason I get the comments is that there is so much dead wood around that claims to be doing this but isn’t. A lot of it comes from top management not really organising and committing as @ukpolak has said of course.

And BA is a big ship to turn round so this will take time.