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@ed_fly – I think you are being very unrealistic here. It’s really a trading standards issue rather than an ASA one but anyway retailers are incredibly adept at using ‘up to 70% off’ or ‘from’ prices within professional guidelines and lawfully. The A&K prices are very clearly shown to be indicative.

While I think A&K has been rather naive in framing this offer, they understandably had no idea it would attract customers essentially expecting a £1500 TV for £500 and I think those calling asking for quotes on that basis are equally naive. What made them think A&K was an OTA?

Your post suggests the offer terms have changed. Have they?

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