Maximise your Avios, air miles and hotel points

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It becomes even sillier if you allow location to be determined by the availability of a particular brand of hotel.

The Greek islands are an example of that particular madness. The big chains have no representation in most islands and, frankly, the islands where they are represented, are the kind of island that a rational, objective traveller would rarely choose to visit. So people end up in Santorini, Mykonos or Corfu instead of vastly more attractive alternatives just because, well, it’s a Marriott, darling, and we get a free breakfast there.

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