Reply To: Amex Platinum benefits into 2025

[JDB]

@TGLoyalty – the retention bonus isn’t operated in the same way by Amex as other suppliers such as Sky, insurance, mobiles etc. because Amex offers the product at a single price to everybody and the Platinum card is a regulated financial product. The other types of product are either not financial products or ones that are individually priced. Other suppliers such as Sky or mobiles also require a tie-in for a fixed period. With Amex it’s an immediate discount and you can close the account virtually the next day. This basically makes the £650 official price fake when it’s actually offered at £300 or less p.a. with a secret handshake.

It’s not fair and the money spent on what is essentially covering up the or papering over the low grade product should be spent on improving benefits. As you say, if Amex is going to stick with retentions they should officialise it and offer something on a sliding scale based on account longevity. They need to cut the churners as well! That’s utterly pointless money spent out of the benefits pot.