Reply To: Unpopular opinion: BA has made a bold move to preserve exclusivity

[BBbetter]

masaccio wrote:

Michelle of TLFL is not happy:

https://www.turningleftforless.com/an-open-letter-to-british-airways-ceo-sean-doyle/

The letter conflates lower Covid TP thresholds with current overcrowding but I do agree with her that it seems counterintuitive that BA would chase corporate travellers over leisure travellers when the former is unlikely to ever grow again.

The former brings in the highest marginal revenue while the latter demand is largely inelastic.

Try telling your partner and children you are taking them on a one stop flight when a direct flight is available and within your budget, wasting 3-4 hours minimum of precious vacation time instead dragging them around airports.