Reply To: BAEC changes – “2 yrs in the making” and based on “extensive modelling”?

[Mr. AC]

Is mostly not about the bad PR. Bad PR is fleeting, and it’s not like British Airways previously had a stellar reputation that is now sullied.

The much bigger issue is that in many of the comments people have made credible statements that they plan to take their business elsewhere. The blokes over at Waterside are perhaps only now realising how much of their margins were driven by their loyalty program as opposed to “quality” of their product or some other nonsense.